December 10, 2001
Blog Entry

Good news & bad news about Excite@home bankruptcy

SUMMARY: No summary available.
"The one good thing about this switch from Excite @home to AT&T email, " Kelli J Fields, a copywriting consultant who works from home using a DSL account, just told me on the phone, "is that now I'm not getting any crappy emails. My in-box is spam-free!"

Since Excite@home went bankrupt Friday night November 30th, the millions of people around the US relying on Excite-related addresses - including @home dsl users - have been switched over to the broadband and email providers in their local area. For example, for about 850,000 former @home email users this is AT&T. The good news is these folks still get email -- and for the time being their in-boxes are spam-free.

The bad news is their in-boxes are also opt-in email free because NO email going to old Excite addresses is going to be forwarded to the new addresses! That means your marketing message to rented opt-in lists, or to your own house file, is not getting through to them.

Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions