Meghan Lockwood, MECLABS; Nick Fuller, e-Dialog; Josh Herman, Acxiom; R.J. Talyor, ExactTarget; Kate Williams, KHW Consulting
Why is mobile marketing a B2B channel? MarketingSherpa research found that 87% of smartphone owners use that device to access the Internet or read email.
Unfortunately, according to the MarketingSherpa 2012 Mobile Marketing Benchmark Report, 28% of B2B marketers report not knowing the mobile adoption rate of their customers. Additionally, 54% report not integrating mobile into other marketing channels. This video can help solve the mobile marketing for the complex sale riddle.
Related Resources
MarketingSherpa Email Summit 2013 - February 19-22, 2013 in Las Vegas
Email Summit: Mobile marketing panel on the complex sale
Mobile Email Marketing: 5 tactics to engage and convert smartphone users
B2B Marketing: A discussion about integrating mobile, email and social
Mobile Marketing 101: Should you make the leap to a custom mobile site?
Mobile Marketing 101, Part 2: Ease of use and quality of content are key
MarketingSherpa's 2012 Mobile Marketing Benchmark Report - free excerpt
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