At Sherpa Summit, Operations Consultant Gives Tips for How Online Subscription Businesses Can Meet Payment Challenges During a Tight Economy

WARREN, RI – April 25, 2008 – Independent payment and operations consultant Paul Larsen, who specializes in delivering payments solutions, will present the session “The Payments Minefield: Developing a Strategy for Success in a Softening Economy” on Tuesday, May 13, 2008, 1:30 p.m. at MarketingSherpa's Selling Online Subscriptions Summit.

Larsen’s presentation will cover how to successfully handle challenges that subscription merchants encounter within a softening economy. He will discuss how businesses can sustain business relationships, directly address credit card challenges, and overcome a range of credit card processing problems in uncertain economic times.

Larsen delivers payments solutions primarily to the card-not-present, recurring merchant community. He has 30 years of experience in the direct marketing industry. Before consulting, Larsen was Director of Operations for Synapse Group, Inc., the world’s largest magazine subscription company. His consulting clients include Audible, Dow Jones, eDiets.com, Blockbuster.com, Disney, Scholastic and Consumer Reports.

MarketingSherpa's 8th Annual Selling Online Subscriptions Summit will be held at the Museum of Jewish Heritage in Battery Park in New York City, May 12-13, 2008. The MarketingSherpa event will offer the latest market research experiences for new and returning visitors by increasing their website’s usability, the MarketingSherpa event will offer the latest market research on selling online subscriptions and include presentations from leading online subscription marketers, presenting case studies and proven tools that will improve online conversions and revenues.

“Paul Larsen’s subscriber-merchant payment expertise is certainly timely for this recessive economy,” said Eric Stockton, President of MarketingSherpa. “The Summit attendees are guaranteed to take away very practice tactics they can use to deal with credit card challenges.”

To register for MarketingSherpa Selling Online Subscription Summit, visit:
http://www.sherpastore.com/SellingSubscriptions2008.html?9679&sub=sosspkrrelease11


About MarketingSherpa
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.

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