MarketingSherpa.com Creative Samples Library

BearingPoint's Podcast Campaign:

Note: This sample is from the MarketingSherpa article:
Case Study: How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads

  1. An actual podcast
  2. Download page for a typical podcast
  3. Podcast offerings as seen on iTunes
  4. Email promo for podcast
  5. Press release for a podcast