Content Directory - 2008

January

• HOW TO: 10 Best Practices to Increase Email Response Rates for Fundraising
• CASE STUDY: How Product Return System Lifted Conversions (Surprise) 26%
• CASE STUDY: How to Launch a Service With No Ad Budget: 5 Steps to Grow Leads With Email & Blogs
• PRESS RELEASE: MarketingSherpa Founder Anne Holland to Conduct Email Copywriting Base Camp at Email Summit ’08
• INTERVIEW: PR Interview: How to Pitch BusinessWeek's Reporting Staff
• CASE STUDY: How to Convert 225% More Trial Subscriptions - Multivariate Test Results
• BLOG ENTRY: SherpaBlog: Top 9 Questions to Ask a Journalist When You’re New to a Market
• PRESS RELEASE: MarketingSherpa Email Summit Speaker from CMP to Present Session on How to Build High Performance Newsletters
• HOW TO: Sherpa 101: How to Use Digg to Go Viral - 10 Strategies to Making It Part of Your Marketing Strategy
• CASE STUDY: Why It’s Best to Test Your Own Email Practices - Delivery & Subject Line Tests Results
• PRESS RELEASE: MarketingSherpa Email Summit ’08 to Feature Session on Deploying Video eMagazines to Enhance Customer Engagement
• CASE STUDY: How Auto Dealer Tripled Leads - 6 Steps to Coordinate Email & Search
• INTERVIEW: How to Market Subscriptions During a Down Economy: 6 Strategies That Will Bring Double-Digit Growth
• INTERVIEW: PR Interview: How to Pitch The Dallas Morning News
• PRESS RELEASE: Air Canada Speaker at MarketingSherpa Email Summit to Discuss How Delivering Dynamic Content Can Increase Loyalty
• BLOG ENTRY: SherpaBlog: PR in a Recession - CEO Fantasies & Case Studies
• HOW TO: Starter Kit for Grassroots Campaigning: 5 Tactics to Improve Results With Web 2.0, Email & Mobile
• EVENT PRESENTATION: Sherpa's Email Marketing Presentation 2008: Top 10 Research Findings & Practical Ways to Lift Results
• PRESS RELEASE: MarketingSherpa Offers Special Bundle Pricing for 4 Benchmark Guides
• PRESS RELEASE: MECLABS Group’s Flint McGlaughlin to Participate in MarketingSherpa Email Summit ’08
• HOW TO: Special - Click Now to Get Your Complimentary Copy of Sherpa’s 2008 Wisdom Report
• CASE STUDY: How to Target a Tech-Savvy, Marketing-Averse Audience - 5 Steps
• CASE STUDY: How to Use Widgets to Spread Your Message & Lift Donations 20.1%
• CASE STUDY: 6 Subscription Strategies to Increase Renewal Rates
• PRESS RELEASE: MarketingSherpa Email Summit Speaker Jeff Cram of ISITE Design to Present Session on Rapid Rise of the Un-Newsletter
• INTERVIEW: PR Interview: How to Pitch AARP’s Magazine
• BLOG ENTRY: SherpaBlog: Another Marketing Leader Bites the Dust
• INTERVIEW: How to Market With Your Enemy: 6 Strategies to Form a Profitable Partnership With a Longtime Competitor
• CASE STUDY: When's the Best Time to Send Email to Target Consumers at Work? Test Results
• CASE STUDY: Before & After: 4 Steps to Identify Best Redesign With Multivariate Tests & Lift Lead Gen 85.3%
• CASE STUDY: How to Increase SEM Conversions 280% - Landing Page Test Results
• HOW TO: How to Build a Social Networking Site That Complements Your Subscription Business - 6 Strategies
• INTERVIEW: PR Interview: How to Pitch The Baltimore Sun
• PRESS RELEASE: MarketingSherpa Email Summit Speaker From JPMorgan to Present Session on Inventing Must-Read Content for B-to-B Newsletters
• BLOG ENTRY: SherpaBlog: How to Improve Bullet Point Copywriting - 2 Critical Rules
• ARTICLE: Exclusive Data: How to Design Your Newsletters - 5 New Action Charts
• CASE STUDY: How to Add Widgets to Streamline Lead Generation - 4 Steps & Test Results
• HOW TO: How to Build Your Own Analytics System: 6 Steps to Get Data You Can Trust
• INTERVIEW: How Spider-Man Got on the Web: Inside Peek at Marvel Comics’ Online Subscription Service

February

• BLOG ENTRY: SherpaBlog: How to Ride Out the Storm - Tactics to Protect Your Job (& Company)
• OTHER: Top 12 Email Newsletter Mistakes Nearly Everyone Makes - Complimentary Download
• HOW TO: Don't Make These Common Green Marketing Mistakes
• CASE STUDY: How to Optimize Press Releases & Get Higher Search Ranking and 75% Clickthrough Rate
• CASE STUDY: 4 Steps to Automate Keywords, Cut Costs & Lift ROI
• CASE STUDY: Reorganize for Growth: How CMP's Content Changes Boosted Market Share & Web Traffic
• ARTICLE: Sherpa Kit: Email Audit Glossary
• ARTICLE: Sherpa Kit: Email Audit Calculator
• ARTICLE: Sherpa Kit: Email Audit Resources
• INTERVIEW: How to Pitch 1to1 Magazine
• ARTICLE: Sherpa Kit: Email Audit Vendors
• BLOG ENTRY: SherpaBlog: Dumb International Marketing Despite Big Opportunity
• ARTICLE: MarketingSherpa’s Annual ad:tech Survey: Top Web Advertisers Rate Best & Worst Online Tactics & Budget Plans
• HOW TO: Special Report: iPhones & Email Marketing - 10 Pros & Cons
• HOW TO: How to Drive More Traffic to Your Blog on Weekends
• CASE STUDY: How to Maximize One-Day Shopping Events With 3 Easy Steps & Copywriting Tips
• CASE STUDY: How Elsevier Created New Ebooks From Old Content to Lift Revenue 15%
• HOW TO: How to Pitch Marketing Bloggers: 25 Dos & Don'ts
• BLOG ENTRY: SherpaBlog: Don’t Use Clicks to Measure Display Ad Success
• HOW TO: How to Get Back Opt-Outs: 7 Steps to Retain More Customers
• PRESS RELEASE: MarketingSherpa Publishes Special Report on Apple iPhones and Email Marketing
• CASE STUDY: How to Get Better SEO Traffic: 4 Strategies to Increase Leads 58%
• HOW TO: Sherpa Kit: Conducting an Email Audit
• HOW TO: How to Get Your Product Placed Into Celebrity Gift Bags
• HOW TO: 8 Tips to Add a Facebook App & Attract Millions of New Users
• INTERVIEW: PR Interview: Pitch Magilla Marketing’s Ken Magill: 10 Tips
• BLOG ENTRY: SherpaBlog: Recession as Marketing Bonanza - a Contrarian (Yet Realistic) View
• HOW TO: How Sony Ericsson Markets (In)directly to Consumers: Secrets Behind Their Online Strategy
• HOW TO: How to Use Niche Keywords to Boost Search Traffic: 5 Steps to a 20% Lift
• CASE STUDY: How to Maximize Real-World Product Demos: 8 Strategies to Convert 40% More Leads
• HOW TO: How to Use Web 2.0 to Promote Your Content & Lift Revenue 200%
• EVENT WRAP-UP: Email Marketing Summit 2008 Report: Marketers Reveal Latest on Office Politics, Messages, Deliverability, Segmentation
• INTERVIEW: PR Interview: How to Pitch CustomerThink: 15 Tips

March

• BLOG ENTRY: SherpaBlog: Copywriting - The Glory of the Ellipsis
• HOW TO: How a Simple Email Increased Customer Reviews 1000%
• CASE STUDY: How to Double Leads With a Video Landing Page
• ARTICLE: MarketingSherpa’s 2008 Email Awards Gallery: Results-Driven Creative You Can Swipe From
• CASE STUDY: How Hachette Filipacchi Created Mobile Content from Scratch: 9 Strategies to Get 15% Monthly Growth
• OTHER: Updated! MarketingSherpa's List of Best Headhunter & Recruiter Sites for Marketing, Advertising & PR Pros
• HOW TO: Handy Guide to Speaking Like a Pro: 15 Tips on Behavior, Visuals & Rehearsing
• ARTICLE: Updated! MarketingSherpa's List of Best Job Sites for Marketing, Advertising & PR Pros
• BLOG ENTRY: SherpaBlog: Don’t Forget the Cents When Copywriting Savings Offers!
• PRESS RELEASE: MarketingSherpa Announces Confirmed Speakers for Selling Online Subscriptions Summit, May 12-13, 2008
• HOW TO: How to Target European Customers: 5 Tips on Subject Lines, Content, Translation, ISPs
• HOW TO: How to Optimize Your PDFs to Increase Search Traffic: 10 Steps
• CASE STUDY: How to Score Customer Loyalty: 7 Steps to Double Satisfaction Rating
• CASE STUDY: 4 Simple Steps to Tweak Site Search Box & Lift Conversions 20%
• CASE STUDY: How Online Video Series Lifted Subscriptions 40%
• INTERVIEW: PR Interview: How to Get Featured in ‘Inside the Marketer’s Studio’ Blog
• BLOG ENTRY: SherpaBlog: Recession-Beating Marketing - Glories of Opt-in Checkbox Barters
• HOW TO: How to Build an Online Street Team to Create Viral Buzz
• HOW TO: How a Simple Text-Only Email Converted Dead Leads Into 36% More Customers
• ARTICLE: New Data: How to Maximize Impact of Email Newsletter Ads - 4 Takeaways on Ad Recall, Forwards & More
• HOW TO: How to Use Personas to Lift Revenue 500% in 7 Easy-to-Follow Steps
• CASE STUDY: How Pay-Per-Article Option Tripled Revenue for Subscription Site
• INTERVIEW: PR Interview: How to 'Help a Reporter Out' & Get Some Fame
• BLOG ENTRY: SherpaBlog: Is Free Content Truly the Best? 4 Real-Life Lessons All Marketers & Media Execs Should Be Aware Of
• CASE STUDY: Quick Fix of Red X Email Images Lifts Revenue 379%
• ARTICLE: New Research From Sherpa: 577 Marketers Reveal Top Strategies to Improve Online Ads -- 5 Data Charts & PDF Download
• HOW TO: How to Use Forums to Become a Thought Leader: 10 Steps to Make Your Brand Stand Out
• HOW TO: Data Overload? Segmentation, Strategy Tests Increase ROI 377%
• CASE STUDY: Best Day to Convert Trial Signups: Test Results
• INTERVIEW: How to Network at Conferences and Trade Shows: Mini-Guide
• BLOG ENTRY: SherpaBlog: Who Wins the Presidential Email Marketing Race

April

• ARTICLE: Listen to a Sneak Preview of Sharefile Case Study
• ARTICLE: Speaking Gig: Youth/Gen Y International Marketing Expert
• PRESS RELEASE: Encyclopaedia Britannica to Present Results of 18 Months of A/B Testing at MarketingSherpa’s Selling Online Subscriptions Summit
• INTERVIEW: How to Do Your Own PR Campaign: 8 Steps & 3 Mistakes to Avoid
• BLOG ENTRY: SherpaBlog: How to Double Your International Email Response Rates
• OTHER: Call for Speakers: MarketingSherpa's B-to-B Demand Generation Summit Seeks Presenters
• HOW TO: EMAIL UPDATE: Yahoo!’s Message-Blocking Filters: 4 Steps to Get Your Email Delivered
• INTERVIEW: Podcast: Lift Sales from a Tired List Up to 13 Times
• INTERVIEW: PR Interview: How to Get on ‘The Oprah Winfrey Show’
• CASE STUDY: How to Boost Subscribers 33% With Simple Database Marketing Tactics
• BLOG ENTRY: SherpaBlog: The Incredible Shrinking Email Subject Line
• HOW TO: How to Assess Your Loyalty Program - 6 Steps
• HOW TO: Special Report: Central & Eastern Europe - 19 Email Quirks, Tips & Tactics
• PRESS RELEASE: Premium Job Site TheLadders.com Relates Tactics to Dramatically Increase Revenue and Extend Lifetime Value of Members at MarketingSherpa Summit
• CASE STUDY: How Multivariate Test on Banner Ads Boosted Clicks 50.4%
• CASE STUDY: How Credit Card Processing Fix Lifts Autorenewals: 6 Steps for 98% Success
• INTERVIEW: PR Interview: How to Reach IT Professionals by the Millions
• BLOG ENTRY: SherpaBlog: The Little Fridge Magnet That Could ... Quintuple Sales
• HOW TO: So, You Want to Be a Marketing Consultant: 10 Personality Traits You Need, 5 You Don’t + Quiz
• ARTICLE: New Chart: Display Ads Do Work - and They’re Getting Better
• HOW TO: How to Get Double-Digit Response From Customer Surveys - Copywriting & Subject Line Tips
• CASE STUDY: How to Turn Old Leads Into Hot Prospects: Before & After Newsletter Revamp
• PRESS RELEASE: Pros & Cons of Paid Subscription vs. Ad Sales Will Be Panel Discussion at MarketingSherpa's Selling Online Subscriptions Summit
• HOW TO: Online Video Contests - How to Start Them, Promote & Track ROI + Pitfalls to Avoid
• HOW TO: How to Transform Your Subscription Site into a Paid Social Network – 6 Launch Tactics
• HOW TO: How to Get Bloggers’ Attention With Personalized Landing Pages & Videos
• PRESS RELEASE: At Sherpa Summit, Operations Consultant Gives Tips for How Online Subscription Businesses Can Meet Payment Challenges During a Tight Economy
• BLOG ENTRY: SherpaBlog: Adding Video to Turn Dead-End ‘Thank You’ Pages Into Viral Marketing Campaigns
• PRESS RELEASE: At MarketingSherpa Selling Online Subscriptions Summit, Attendees to Hear How Survey Led to Targeted Offers that Hit Home with Customers
• CASE STUDY: How to Grow Lists & Lift Response With Better Segmentation: 5 Simple Tactics
• ARTICLE: New Chart: Online Publishers Feel Effects of Economic Downturn
• HOW TO: How UNICEF Doubled Video Exposure With Social Media
• ARTICLE: New Data on Best Telemarketing Tactics: 5 Tips to Improve Your Lead Gen Calls
• ARTICLE: Ultimate Search Marketing Glossary
• PRESS RELEASE: AG Interactive to Reveal How It Balances Paid vs. Organic Search Marketing at MarketingSherpa Selling Online Subscriptions Summit

May

• PRESS RELEASE: ShareFile Will Share Formula for Building Profitable Online Subscription Business at MarketingSherpa Summit
• BLOG ENTRY: SherpaBlog: The Perils of Moving Entirely to Electronic Statements & Customer Touches
• ARTICLE: New Chart: Tech Buyers Don’t Always Tell the Truth on Registration Forms
• EVENT PRESENTATION: Sherpa’s Online Advertising Presentation 2008: New Research on What Ads Work & How to Improve ROI
• CASE STUDY: How to Incentivize Top Prospects: 6 Steps to Lift Conversions 20%
• HOW TO: Overwhelmed by Opt-in Typos? 4 Ways to Fix Misspelled Email Addresses
• HOW TO: MarketingSherpa Toolkit: How Subscription Marketers Can Monetize Web 2.0
• CASE STUDY: Persuading Management Your Website Needs Fixing Pronto: 4 Steps & Great Results
• ARTICLE: PR Interview: How to Pitch to Ladies’ Home Journal
• BLOG ENTRY: SherpaBlog: 5 Ways to Improve Blog Results Today: How to Engage & Delight Your Blog’s Visitors
• ARTICLE: New Chart: Should Tech Marketers Hide Prices?
• ARTICLE: Branding Strategies - 4 Factors to Get More From Online Ads
• CASE STUDY: Unconventional Tactics Lift Sales: Online Game & Giveaway for Scientists Beat Revenue Goals 278%
• HOW TO: Coca-Cola's Top 5 Strategies to Build a Successful Rewards Program
• CASE STUDY: Automated Chat Saves Abandoned Shopping Carts: 5 Simple Steps to Get 10% Lift
• INTERVIEW: Podcast: How New CAN-SPAM Rules Will Affect Marketers
• EVENT WRAP-UP: 2008 Subscription Summit Wrap-up Notes: Marketers Share Tests & Best Practices to Boost Conversions, Retention & Profits
• HOW TO: Get Famous Using Twitter to Market Your Company & Yourself
• BLOG ENTRY: SherpaBlog: New Facebook Pages for Products & Brands: How to Get One
• ARTICLE: New Chart: Ecommerce Marketers Don't Take Advantage of Online Tools
• HOW TO: Special Report: How to Use Predictive Modeling to Pick Your Best Prospects & Boost ROI Up to 172%
• ARTICLE: New Sherpa Research: 6,618 Tech Buyers Tell Us What Marketing Works & What Doesn’t (PDF Report)
• CASE STUDY: How to Turn Video Contest Into a Viral Extravaganza & Get Millions of Views on YouTube
• HOW TO: Test Results: Will Reminder Date in Subject Line Increase Article Readership?
• ARTICLE: Help Wanteds
• ARTICLE: Job Wanteds
• BLOG ENTRY: SherpaBlog: Warning - Stop Pounding Your Email List With Special Offers!
• ARTICLE: New Chart: Shoppers Choose Different Routes to Purchase Your Products & Search for Information
• CASE STUDY: Quiznos' Make-Your-Own Coupon Test Results
• HOW TO: 7 No-Cost SEO Tools to Help You Increase Your Website Traffic
• ARTICLE: Special Report: New Data for Online Publishers - Which Subscription Tactics Work Best?
• CASE STUDY: How to Prep Your Staff for Corporate Rebranding
• ARTICLE: PR Interview: 5 Tips to Reach Small Businesses - How to Pitch John Jantsch’s Duct Tape Blog

June

• BLOG ENTRY: SherpaBlog: What to Do About Twitter: Love It, Test It or Leave It?
• ARTICLE: New Chart: Why You Must Pay More Attention to Your ‘About Us’ Page
• ARTICLE: MarketingSherpa’s Viral Marketing Hall of Fame 2008: Top 10 Campaigns & Results Data
• HOW TO: Email Design 101: 6 Strategies for Your Swipe File That Really Work
• HOW TO: How to Piggyback User-Generated Content Onto Site Redesign & Triple Revenue - Before & After
• CASE STUDY: How School Doubled Enrollment With Multichannel & Lead Nurturing Program
• HOW TO: How to Create and Distribute a Social Media Release
• EVENT PRESENTATION: Please Join Us for June 17th Webinar - New Research: Key Marketing Data to Drive Business Technology Results in 2009
• BLOG ENTRY: SherpaBlog: Branding vs A/B Testing
• HOW TO: How to Mine Your Customer Service Department for Nuggets of Marketing Gold
• ARTICLE: New Chart: Transactional Emails - a Missed Opportunity
• HOW TO: Lead Generation Special Report: B-to-B Insights, Strategies & Tactics to Get More Leads – 22-Page Download
• CASE STUDY: How to Grow an Email List From Nothing to 2 Million Loyal Fans in 2 Years (Hint: Give Them Something They Enjoy)
• HOW TO: 5 Ways to Market Products Faster With an Online Strategy That Doesn’t Wait on Print
• ARTICLE: PR Interview: How to Pitch a Tech Product to PC Magazine
• BLOG ENTRY: SherpaBlog: #1 Site Fix to Raise Response Rates -- a Call-Us Button
• ARTICLE: New Chart: Is Paid Search Getting Too Expensive?
• HOW TO: How to Go Viral on MySpace With 4 Easy-to-Try Tactics
• CASE STUDY: How to Use Fewer, More Relevant Webinars to Get Better Results: 6 Steps Lift Attendance 422%
• CASE STUDY: Embedded Video Lifts Conversion Rate 50%: 5 Steps to Test Deliverability & Subject Line
• CASE STUDY: Homepage Offer vs. Product Landing Page - Search Test Results
• HOW TO: Marketing to Tweens: Data, Spending Habits + Dos & Don’ts to Reach This Fickle Age Group
• INTERVIEW: PR Interview: Influence Your Peers - Pitch PR News
• BLOG ENTRY: SherpaBlog: Will New York's Affiliate Tax Spread to Rest of USA?
• ARTICLE: New Chart: Why Marketers Should Think Twice Before Changing Email Based on Open Rates
• ARTICLE: Get Ahead in Your Career: Sign Up for Sherpa's New Chart of the Week
• HOW TO: How to Build a Mobile Ad Campaign: 4 Crucial Elements to Include + Mobile Ad Test
• ARTICLE: CAN-SPAM Update: Have You Complied With the New Rules Yet?
• ARTICLE: Exclusive Data: Most-Active Affiliates Offer Inside Scoop on Top 5 Networks
• ARTICLE: Special Report: Online Keyword Research Guide: 5 Tips & 9 Useful Tools
• ARTICLE: Rainmaking - 20 Simple Tactics to Gather & Pitch Leads
• BLOG ENTRY: SherpaBlog: Quick, Easy Step to Increase Repeat Buyers (& Profits) -- Real-Life Marketing Story

July

• CASE STUDY: How to Launch a Product in Stealth Mode: 6 Steps to Generate 374% More Leads
• CASE STUDY: How to Get 1000% Increase in Opt-ins - Test Results
• ARTICLE: Sign Up Now for SherpaSearch, a New Newsletter for Search Marketers
• HOW TO: How to Find Your Social Media Fit: 6 Tips to Optimize Your Strategy
• BLOG ENTRY: SherpaBlog: Should You File Copyrights on Marketing Materials?
• ARTICLE: Email Marketing Summit Transcript 2008
• ARTICLE: A Sherpa Moves On
• HOW TO: How to Create an Online Video: Step-by-Step Guide to Make It Easy on You (and Your Budget)
• ARTICLE: New Chart: What Search Marketers Don't Pay Attention to ... But Should
• HOW TO: How to Profit from Speedy Replies to Customer Inquiries: 6 Tactics to Lift Revenue 10%
• EVENT PRESENTATION: MarketingSherpa Business Technology Marketing Presentation 2008 -- PowerPoints, MP3 and Transcript
• ARTICLE: New Search Research From Sherpa: 1,928 Marketers Reveal Top Strategies to Increase Search ROI
• ARTICLE: Special Report: Marketing to Canadians: How to Deal with Language, Cultural, Location and Regulation Differences
• INTERVIEW: Get Your Story in Front of Top Retail Execs: 5 Tips to Pitch Internet Retailer
• BLOG ENTRY: SherpaBlog: The Secret Key to Marketing & Sales Working Together
• HOW TO: How to Measure Website Engagement: Calculate Scores for Every Visitor
• ARTICLE: New Chart: Attendees Share Webinar Turnoffs - Find Out Which Ones Top the List
• EVENT PRESENTATION: MarketingSherpa B-to-B Presentation - Top 10 Marketing Fast Fixes + How to Generate and Nurture More Qualified Leads: PowerPoints, MP3 and Transcript
• CASE STUDY: How to Build a Dream List of Newsletter Prospects: 10 Steps to a 44% Open Rate
• ARTICLE: Special Report: Primer on Marketing to Canadians - Part II: Website Design, Advertising, Email, Search and Direct-Mail Strategies
• CASE STUDY: How to Use a Desktop Widget to Deliver Auditable Content: 4 Steps to Boost Subscriptions & Readership, Cut Costs, Increase Revenue
• INTERVIEW: How to Prep for and Survive a PR Crisis: 7 Steps From a Pro
• BLOG ENTRY: SherpaBlog: B-to-B Marketing Numbers: Where Did Sherpa Get Data?
• HOW TO: How to Ease the Pain of Website Redesign: Try 'Scrum' Project-Management System
• ARTICLE: New Chart: Service Tops Price for Customer Loyalty
• CASE STUDY: Dollars-Off Coupon Gets 170% More Revenue: 2 Simple A/B Test Steps
• CASE STUDY: Cross-Sells on Product Pages Boost Revenue 70%: 3 Easy Steps
• ARTICLE: Five Most Neglected Metrics: Go Beyond Clicks & Conversions to Optimize Campaigns
• HOW TO: Start with Subject-Line Length to Improve Pitches: 8 Dos, 4 Don’ts
• BLOG ENTRY: SherpaBlog: How to Help a New Grad Land a Marketing Job
• ARTICLE: New Chart: Fending Off 'Banner Blindness' - Make Some Simple Changes to Your Advertising
• HOW TO: Lead Gen with Facebook, LinkedIn, Twitter and Blogging - 6 Key Takeaways
• CASE STUDY: Stop Bounces with Sales Receipts, Build List 71%
• CASE STUDY: Repurpose Website Content to Triple Leads, Double Conversions: 7 Steps
• ARTICLE: 10 Marketers Reveal Top Holiday Lessons, What They're Testing Now
• EVENT PRESENTATION: MarketingSherpa B-to-B Presentation: Answers to Lead Gen Teleseminar Questions: MP3 and Transcript

August

• BLOG ENTRY: SherpaBlog: Email That Converts Even With Images Turned Off - Great Example
• CASE STUDY: Viral Email Nets 100% Response from Brand Champs: 3 Simple Steps
• ARTICLE: Lead Nurturing Best Practices: New Data, Charts, Tips to Put More Punch in Your Cultivation Tactics
• HOW TO: Tailor List to Reach ‘Exec Moms' - Bump Online Revenue 60%: 8 Strategies & Tips
• HOW TO: Landing Page Rules: Made to be Broken? Customized Strategy Boosts Paid Search: 4 Key Steps
• HOW TO: How to Coordinate Multiple Campaigns Without Competing Against Yourself: 5 Ways to Avoid Pitfalls
• INTERVIEW: PR Interview: Pitch ‘Search Engine Land’ to Get Your Message in Front of Marketers in the Search World
• HOW TO: MarketingSherpa Toolkit: How to Produce a Webinar
• BLOG ENTRY: SherpaBlog: Should You Become a Marketing Consultant? Quick Quiz
• ARTICLE: New Chart: Email Gets Little Respect at Budget Time – Despite Its Low Cost and Efficiency
• HOW TO: How a Marketing Pro Wrote His First Book: 12 Tips for Making a Hard Job Easier
• HOW TO: How to Use Networking Tactics to Generate New Business with Old Clients: 6 Tactics
• ARTICLE: We Need Your Input: Annual Email Marketing Questionnaire
• CASE STUDY: Case Study: Optimize Keyword Bids to Boost Conversions to 17% and Multiply Revenue Stream: 5 Steps
• ARTICLE: Special Report: Group Subscriptions to Online Content: New Data and Tips on Top Strategies
• OTHER: Essential Guide to PR 2.0: Social Media Dos, Don'ts
• BLOG ENTRY: SherpaBlog: Launching a Consulting Career? Don't Quit Your Day Job
• HOW TO: How to Cope with a Shrinking Budget: 11 Steps for Going Frugal
• ARTICLE: New Chart: Match Your Metrics to the Best Prospects in the Purchase Funnel
• HOW TO: 'Pimped-Out' Microsite Triggers Viral Explosion: Accounts Double; Sales Leap
• CASE STUDY: Test Shows Promotional Content Beats Informational: 89% More CTRs; 5 Times More Revenue
• ARTICLE: Special Report: Missing Links? 7 Traffic-Building Tips to Boost SEO
• CASE STUDY: Online ‘Haggling’ Button Sends Sales Soaring – 3 Steps to 685% Growth
• INTERVIEW: PR Interview: 5 Ways to Catch the Attention of The Washington Post’s Consumer Technology Writer
• ARTICLE: New Chart: Weak Dollar Means Time Is Right to Chase Overseas Revenue
• INTERVIEW: Protect Your Image on the Digital Highway: 7 Tips & No-Cost Tools to Prevent a PR Nightmare
• ARTICLE: We Value Your Input: Annual Email Marketing Questionnaire
• CASE STUDY: How to Use Simple Postcard to Boost Revenue, Add Prospects for Nurturing: 6 Easy Steps
• ARTICLE: Podcast: Interview with Jason Billingsley, VP Innovation, Elastic Path Software, on Adding Blogs to Marketing Strategy
• HOW TO: 'Angie's List' Thrives on Trust: 6 Strategies that Attract Paid Subscribers
• ARTICLE: Special Report: Marketing to Moms, Part I: Use Blogs, Events to Conquer the Mommy Market
• INTERVIEW: PR Interview: Pitch TechCrunch to Introduce Your Start-up to Millions

September

• BLOG ENTRY: SherpaBlog: Warning! Another Internet Scam Targeting Marketers
• ARTICLE: Members List Going to the Dogs? Simple Email-Postcard Strategy - Not Incentive - Brings Back 15% More
• CASE STUDY: Leave ‘Em Laughing: How to Use TV Parody to Educate, Entertain, and Get Plenty of Leads
• HOW TO: Microsites Unite! How to Combine Sites While Boosting Search Traffic: 8 Tips to Get 83% Lift
• ARTICLE: Special Report: Marketing to Moms, Part II: Tap into Mommy Power: Use Credibility, Email, Segmentation and More
• INTERVIEW: PR Interview: Pitch Your Tech Products to Wired Magazine’s ‘Gadget Guy’
• BLOG ENTRY: SherpaBlog: New Email Rule: Nonresponders May Still Love Getting Your Email
• HOW TO: How Circuit City Uses How-To Videos to Boost Customer Loyalty
• ARTICLE: New Chart: Test for ROI to Get Best Bang for Your Online Advertising Bucks
• HOW TO: Landing Page Site Redesign Passes Test: Conversions Lift 32.5%; ROI at 154%
• CASE STUDY: Focusing on Referrals, Abandons Helps Eretailer Grow List, Bolster Sales
• HOW TO: Make Testimonials, Reviews Work for You: 6 Tips that Boost Subscribers
• CASE STUDY: How to Switch to SEO, PPC Strategies to Increase Leads: 10 Steps to Triple-Digit Lifts
• INTERVIEW: PR Interview: How to Pitch Ideas to Welcome Magazine: Reach 25,000 Hospitality Executives
• BLOG ENTRY: SherpaBlog: Before You Write Copy or Blog, Make a Keyword List
• ARTICLE: Banner Ad Size and Click Rate: Bigger a Bit Better, But It’s Clicks that Count
• INTERVIEW: Crack Down on Click Fraud: How To Identify, Monitor, Prevent It: Red Flags and Links
• CASE STUDY: How to Get Your Preference Center CAN-SPAM Compliant: Our 3-Step Fix
• INTERVIEW: Podcast: Use Contests, Awards to Get Quality Leads: Interview with Dawn Brister, Cisco
• ARTICLE: Long-Tail Keywords Dead? We Answer This Question and 14 Others on SEO
• INTERVIEW: GM Blog Manager Shares Top 10 Blog Mistakes & How to Avoid Them
• BLOG ENTRY: SherpaBlog: Branded iGoogle Themes: How to Dominate the Desktop in 2008
• HOW TO: How to Grow a Customer Forum into a Social Media Site: Add Hands-On Tools
• ARTICLE: New Chart: Top Tactics to Boost Online Ad Response Rates
• ARTICLE: Podcast: Don't Fear Using Halloween Tie-Ins to Market Your Products
• ARTICLE: Please Take Our Survey: Impact of Today's Economy on Marketing
• ARTICLE: MarketingSherpa Seeks Speakers for 'Subscription Marketing Summit 09' in NYC in May
• INTERVIEW: How to Reach Millions of Hispanic Business Owners, Professionals
• BLOG ENTRY: SherpaBlog: Please Tell Politicians – Stop Saying Your Competitor's Name in Speeches
• ARTICLE: New Chart: Web 2.0 Technology Means Fewer Page Views: Is It Worth It?
• HOW TO: How to Practice Defensive Branding: 6 Key Factors to Build Credibility, Swat Bad Buzz

October

• EVENT PRESENTATION: New Research Reveals What’s Working in Search: Teleseminar Transcript, Slides, MP3
• INTERVIEW: PR Interview: Influence 50,000 Execs - Pitch Sales & Marketing Management Magazine
• BLOG ENTRY: SherpaBlog: Nano-Niche Marketing: How to Beat the Recession (And Your Competition) More Easily
• ARTICLE: New Chart: Slow Rate of Adopting an International Email Focus Creates Big Marketing Opportunities Overseas
• INTERVIEW: Marketer Gets Clever to Create Excitement for Tech Brand Launch
• HOW TO: Should You Position Your Blog Behind a Subscription Barrier? 5 Guidelines
• INTERVIEW: PR Interview: Get Your Story on the Cover of CIO Magazine: 6 Pitch Tactics
• BLOG ENTRY: SherpaBlog: 3 New Demographic Segments Emerging in Economic Maelstrom
• INTERVIEW: Six Scientifically Proven Ways to Succeed in Office Politics
• ARTICLE: New Chart: Optimize All Your Web Pages for Niche Searchers Seeking Relevant Results
• EVENT WRAP-UP: Seven Tactics to Improve Your Lead Gen: Top Takeaways from Sherpa’s B2B Demand Generation Summit ‘08
• ARTICLE: PDF: Dozen Key Questions Answered on Latest CAN-SPAM Provisions
• CASE STUDY: Brand Building: How to Mix Offline with Online to Drive Targeted Entries to Video Contest
• INTERVIEW: Go Direct to More C-Level Execs by Pitching Electronic Retailer: 5 Steps
• BLOG ENTRY: SherpaBlog: Sequoia Capital Advises CEOs to Rely on Marketing to Survive Downturn
• ARTICLE: Share Your Video Marketing Experience: Maybe Walk Off with Wii or iPod Touch
• HOW TO: Attention Nonprofits: Tactics, Tips for You to Get, Use No-Cost Search Ads with a Google Grant
• ARTICLE: New Chart: Now is the Time to Invest in Email - Not Put It on the Chopping Block
• HOW TO: 12 Top Email Copywriting Tips to Raise Funds: Hint – Try YouTube
• HOW TO: How to Target Twitter: 8 Ways to Build a New Audience in this Niche Community
• HOW TO: How Landing Page Optimization Boosts DRTV Responses: Key Steps, Tests, Takeaways
• INTERVIEW: PR Interview: How to Develop an Award-Winning Diversity Campaign: 7 Strategies
• BLOG ENTRY: SherpaBlog: Marketing Layoffs - How to Flourish Despite Them
• ARTICLE: New Chart: Hard Times Are Prime Time to Build Brand Awareness, Trust
• HOW TO: Google Knol Primer: Strategies for Writing Content, Getting Started, Designing Layout
• CASE STUDY: How Branded Cookies and Gas Card Giveaway Beat Budget Cuts: 6 Steps to 10% Lead Gen
• HOW TO: Follow Zappos' Web 2.0 Steps to Build Email Newsletter Driven by User-Generated Content
• HOW TO: How to Optimize Video Content for SEO: 7 Tactics to Improve Your Rankings
• CASE STUDY: H&R Block Gets Big Buzz through Social Media for Digital Products: How to Test and Pick Channels
• INTERVIEW: PR Interview: 13 No-Cost Press Release Distribution Sites Reviewed: Get High SEO Rankings on a Budget

November

• BLOG ENTRY: SherpaBlog: Please Segment Your List & Stop Doing Something Less Effective
• HOW TO: Google Knol Primer Part II: Strategies for Managing Content, Interacting with Community to Get Seen
• ARTICLE: New Chart: Special Primer on How to Find the Most Common Survey Flaws
• CASE STUDY: Test Content to Create Best Layout to Boost Email Revenue, Conversions, CTRs
• CASE STUDY: How to Double Renewals with Triggered Emails and Sales Reps: 6 Steps
• INTERVIEW: PR Interview: Get Into ‘Fast Company’ With Innovative Pitch: 8 Dos & Don’ts (Plus Tips for Startups)
• BLOG ENTRY: SherpaBlog: So Long and Thanks for All the Case Studies
• INTERVIEW: How to Keep Your Blog Out of a Courtroom - Advice from Legal Pro on Providing, Creating Content
• ARTICLE: Podcast: New Test Results for Email Send Times: 3 Major Takeaways
• ARTICLE: Buying Leads: Resource List Updates, Including 19 Business Lead Service Providers + Tutorial Link
• HOW TO: Rethink Your Search Marketing Budget for ‘09: 5 Tactics to Defend Requests, Add Flexibility, Boost ROI
• INTERVIEW: PR Interview: Reach Elusive College-Age Demographic With Guerilla Stunts, Social Media, Traditional PR: 8 Steps
• BLOG ENTRY: SherpaBlog: Start Marketing to Smartphones: It’s a No-Brainer
• ARTICLE: New Chart: Marketers Tailoring Digital Tactics in Recessionary Economy
• INTERVIEW: AOL’s ‘Shortcuts’ Built Viral Buzz through Peer Referrals: 8 Strategies
• CASE STUDY: How a Consultant Uses Content to Create New Revenue Stream: 4 Tactics
• CASE STUDY: Recover Subscribers with Single Email: 3 Steps to Clear Up Technical Snafu
• HOW TO: How to Recruit Friends to Create ‘Stickiness’ for Your Website with Social Media Tactics
• HOW TO: 5 Newsletter Strategies that Work Now: Focus on Content, Subs, Ads, Web 2.0
• INTERVIEW: PR Interview: How to Pitch to ‘Fortune Small Business’: 6 Strategies
• BLOG ENTRY: SherpaBlog: Offer Holiday Discounts without Damaging Your Premium Brand
• ARTICLE: New Chart: Marketers Cutting Offline Tactics in Recessionary Economy
• HOW TO: 4 Takeaways from MarketingSherpa's Newsletter Subject-Line Analysis
• CASE STUDY: Rediscover Lead Gen Gold by Reaching Exec Assistants with Telemarketing Tactics: 4 Steps
• CASE STUDY: Homepage Product Launch Test Produces Some Surprising Results: 2 Tests

December

• INTERVIEW: How to Market When a Crisis Strikes: 8 Strategies to Prep for Disaster
• ARTICLE: New Chart: Spending in Recessionary Economy: Travel, Contracts, Staff to Take Hits
• CASE STUDY: Generate Leads with Social Media Strategy: 6 Steps to Fill Up Sales Funnel
• HOW TO: How to Optimize Your Email for Mobile Subscribers: 3 Simple Tactics, 2 Tips
• HOW TO: Optimize PPC Campaigns with Geotargeting: 5 Strategies to Focus on Searchers' Location
• INTERVIEW: PR Interview: 8 Steps to Roll Out a Successful Employee Relations Campaign + 2 Pitfalls to Avoid
• ARTICLE: New Sherpa Research: Exclusive Video Marketing Tactics, Strategies for Any Budget
• ARTICLE: New Chart: Paid Search Tops List of Marketing Tactics for Viral Success
• INTERVIEW: Dow Jones Steers Marketing with Plenty of Social Media Data: 7 Key Strategies
• HOW TO: Sharpen Your Autoresponder Program to Retain Customers, Boost Revenue
• HOW TO: Video’s Role in Your Marketing: 6 Proven Tactics to Support Lead Gen, Search, Product Launches
• CASE STUDY: Bank on Quality to Get Your Product or Service to Stand Out: 10 Steps to Get Started
• ARTICLE: The Webby Awards
• HOW TO: Time Inc. Subscription Service: 8 Steps from Concept to Beta Launch
• INTERVIEW: PR Interview: How to Pitch Technology Writer for Forbes: 5 Tips
• BLOG ENTRY: ‘Tis the Season for Special Opt-outs!
• INTERVIEW: 8 Low-Cost Networking Secrets for any Economy from a Veteran Consultant
• ARTICLE: New Chart: What is Viral Good For? Marketers' Experience Guides Their Views
• CASE STUDY: Two Campaigns for the Price of One: Holiday E-card Goes Viral Twice
• HOW TO: How to Use Social Media to Boost SEO: 5 Strategies
• ARTICLE: Special Report: How To Defend Your Marketing Budget, Part II: Meeting Tips + Challenging Scenarios
• BLOG ENTRY: SherpaBlog: Is Broad-Match Undercutting Your Holiday PPC Ads?
• ARTICLE: New Chart: Viral Campaign ROI Starts with Realistic Assessment of Costs
• ARTICLE: Special Report: How To Defend Your ’09 Marketing Budget, Part I: 5 Preparatory Tactics