Creative Samples Library Creative Samples from BT’s Credit Crunch Survival Kit Campaign Note: This sample is from the MarketingSherpa article: How to Generate Revenue Quickly with a Lead Generation Campaign: 5 Steps First email – "Are petrol costs squeezing your margin?" Second email – "Need help containing your costs?" Third email – "Helping You Secure More Business" Fourth email – "Retaining Customers in an Economic Slowdown" Fifth email – "Turnover vanity, profit sanity, cash is king"