Creative Samples Library Omniture Lead Generation Campaign Tests: Note: This sample is from the MarketingSherpa article: Case Study: Must-Read Results From Online Lead Generation Campaign Tests -- Which Banners, Landing Pages & Forms Work Best Banner tests - clip-art executive photo vs. real-life, relevant image - short vs long copy - call to action buttons/hotlinks Outbound creative to generate clicks - consistent creative across formats - consistent creative from click to form to thank-you Before and after landing page template tests - old-version - current winning version Form field testing - shortest form - longer form