Fresh from attending MarketingSherpa's basecamp training, email marketing specialist, Anna Billstrom got the chance to sit down with President of MarketingSherpa, Eric Stockon who discussed his reasons for Sherpa having an email certification course and what trends he's observed over the past few years, including the drop in open rates, metrics/stats, and surprise, the diversification of email into multi-platform & media, including data phones and RSS. Get more insights into MarketingSherpa's future and find out what new role Eric sees for MarketingSherpa's famed Benchmark Guides!
Read Anna's interview here: Certification and the death of email?
