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Best Email Newsletter for Marketing Purposes:
Silver Consumer
Zondervan Daily Inspiration
Brand/Client Side Team:
Keith Finnegan, Jill Secen
MarketingSherpa Summary - Why They Won:
Pretty, pretty, pretty. This newsletter not only gets outstanding response rates for a daily,
but it is one of the most attractively designed templates of all reviewed this year. Plus, we
love the fact that the editors revolve the clickthrough offer media day by day -- one day
it's an article, the next an audio file, the next some video. ... Just because it's a newsletter
doesn't mean all content has to be text articles.
From Their Nomination Form:
Audience: English-speaking people 14 to 65 looking for inspirational messages and
encouragement from a biblical perspective. Primary goal: Branding. Secondary goal:
Marketing. Our tag line is "Live Life Inspired". This daily email campaign draws content
from our resources and often includes links to samples (audio, text, or video) of the
content. Links to promotional content (audio or video) about the featured resource or
another resource may also be included. A link to the resource detail page is also included
(this page includes a "Where to Buy link). Unique design. Colors vary in each email to
complement the life-style photograph. I tailor content to the calendar (i.e., Christmas,
MLK day, lent, etc.) to make it more relevant.
Each email includes a unique benefit word (e.g., special, friend, wise, etc.) that
communicates what the inspirational message is about, includes a life-style photograph
related to the inspirational message, includes a link to a page that provides details about
the resource from which the inspirational message came (this page has a "Where to Buy"
link), includes a link to an excerpt from the resource for further investigation (text, audio,
or video) or a promotional audio or video, and is true to the brand promise of an inspiring
daily devotional.
We also provide a link to our blog to discuss the inspirational message, which is also
posted on our blog, at least once a week. Activity on our blog has increased as a result.
As appropriate, we provide links to supporting online content such as Bible verses and
links to events of interest such as related movies, services, or tours. Sorry, the judges
promised this winner that we would keep their results private. However, be assured that
we have seen all the data - and were thoroughly impressed!
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