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Best Promotional Blast-Direct Sale or Lead Gen Offer:
Gold B-to-B
Dell - Top Rated Products
Brand/Client Side Team:
Shawn McCallum, Liz Brown, Kendra Williams, Stacy Campos, Corey Craig, Adrian Olvera,
Erin Bender, Justin Clemens
From Their Nomination Form:
This was the first time that Dell showcased customer-rated products in the SMB space.
Dell is known for selling computers directly to its customers and this campaign
effectively incorporates their voice via ratings and reviews. In their own words,
customers described their experiences with a range of Dell products and the "Top Rated
Products" e-mail showcases their favorites. Sorry, the judges promised this winner that
we would keep their results private. However, be assured that we have seen all the data
and were thoroughly impressed!
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