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Best Automated Series (Auto Responder)
Honorable Mention B-to-B
CostGuard Automated Series Upgrade 2007
Brand/Client Side Team:
Matt Carroll
Vendors/Agencies:
Placeworld Marketing
From Their Nomination Form:
This campaign uses as simple a design as possible so as not to interfere with more
important things: calls to action, subject lines, images, copy, and headlines. The
clickthrough rate is good at 7.7%, but the open rate is great at 42.6% (1414 unique
opens out of 3321 total messages sent). The open rate is particularly important,
because one positive outcome of this campaign is getting leads to launch the trial
software from their desktop, an action that doesn't require a click. The open and
clickthrough rates for the first, most important message is 71.5% and 17.2%. It is
still early in the automated series' lifespan. Nobody has even received the seventh
message in the series yet, which goes out at sixteen weeks.
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