MarketingSherpa Video Archive

How to Improve the Value of Your Email List

Jeffrey Rice, MECLABS, and Meghan Lockwood, MECLABS



Join Jeffrey Rice, Senior Research Analyst, MECLABS, and Meghan Lockwood, Research Analyst, MECLABS, for 60 minutes as they covered key strategies for greatly increasing the value of your email subscriber list.

You will learn how to find subscribers at optimum times and places, while providing relevant value-rich content.


What you'll discover in this webinar:

  • The state of email subscriber lists

  • How and why to keep your list exclusive

  • Insights from a MarketingSherpa case study

  • The need for setting explicit expectations

  • How to maintain quality lists

  • And much more


Download the slides to this presentation