September 15, 2006
Case Study: Marketing Collateral Adored by Reps & Prospects Alike -- PowerPoint-Style Libraries With Audio
SUMMARY: If you're in charge of marketing collateral for your
company, consider this your must-read Case Study of the year.
Turns out 30% of prospects in the scientific community prefer
audio-enhanced PowerPoint-style decks to white papers, brochures, Web
pages and webinars. We suspect prospects in other industries
will adore these slides, too (they just haven't seen them yet).
Here are details from a B-to-B marketer's extensive tests:
http://www.marketingsherpa.com/article.php?ident=29706
(Open access until Sept. 25th)
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P.S. Did a friend send you this? Go Here for your own copy - it's award-winning, useful, and complimentary.
P.P.S. Got questions, comments, or ideas for editorial?
Email Editorial Director Tad Clarke at TadC(at)marketingsherpa(dot)com
or call Customer Service at (877) 895-1717 -- thanks!
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