MarketingSherpa Media Center

The pros and cons of bootstrapping versus accepting venture capital

Brian Fricano, Sustainable Supply

Many startups focus more diligently on lining up VC funding than turning a profit. And while accepting funding from the right VC can help drive a business to success, it's not without its tradeoffs. So Brian Fricano, CEO, Sustainable Supply, and Daniel Burstein, Director of Editorial Content, MarketingSherpa discussed what to do when the VCs come calling — especially if you're a company, like Sustainable Supply, with a social mission.

BROWSE ALL OF THE INTERVIEWS FROM IRCE 2016

Customer-centric approach for B2B conversion

Matt Clark,

Newark element14

Top 10 Amazon product categories

Kelly Dyer,

Inventory Source

How to navigate the complex ecommerce environment

Mark Friedman,

Steve Madden

How Sales can use eCommerce to serve your customers

Justin Racine,

Geriatric Medical

How to use personalization online and in the physical world

Maia Haag,

I See Me! LLC

How to reduce fraud from mobile commerce

Don Bush,

Kount

Improve your word-of-mouth marketing with unexpectedly awesome customer service

Jon Beekman,

Man Crates

Getting relief from data exhaustion for a better customer relationship

Sarah Skinner,

Kate Somerville Skincare

Shifting KPIs push SMBs forward

Sean Brady,

Emarsys

How to attract customers to a radically different product

Gaston Frydlewski,

HICKIES, Inc.

Conversion rates correlated to page load time - 2014 vs 2015

Tammy Everts,

SOASTA

How to get customers - and keep them - by building a tribal following

Bryan Lalezarian,

MeUndies

Examples of five key types of marketing email

Mike Nelson,

Reallygoodemails.com

The pros and cons of bootstrapping versus accepting venture capital

Brian Fricano,

Sustainable Supply

Building a customer relationship through video content - without breaking your budget

Max Anderson,

Nextiva

Marketing's role in representing the voice of the customer in business strategy

Richard Sexton,

AAA Carolinas

How to get (and keep) ecommerce and marketing talent

David Redlich,

ReStockIt

How consumers use mobile devices

Louis DeJianne,

UPS

How to effectively promote your ecommerce business without spending money

Mitch Goldstone,

ScanMyPhotos.com

How to connect with customers and build trust on Instagram, Twitter, and Snapchat

Marc Lobliner,

TigerFitness.com

How to avoid the challenges of replatforming

Cherri Newbury,

DiscountCoffee.com

Emphasizing service in the corporate world

Joe Peppers,

Weitz company

How Brian Gavin Diamonds overcame 'Mobilegeddon'

Danny Gavin,

Brian Gavin Diamonds

How to get started in social commerce

Ashley Walkley,

Dogeared

Why you should invest in Bing and Yahoo

Ryan Hilliard,

ROI Revolution

Making your ecommerce SEO work for your customers and Google

Ryan Gibson,

Merkle

Navigating the legal aspects of ecommerce

Cliff Ennico,

Law Offices of Cliff Ennico

Getting back to basics for profitability in ecommerce

Jonathan Wu,

Touch of Modern

How to optimize video ads on Facebook

Jay DeDapper,

Buzztala

The pros and cons of bootstrapping versus accepting venture capital

Explore these other free resources