Exclusive Interviews From &Then

at the MarketingSherpa Media Center in partnership with the DMA

At &THEN, DMA's annual conference, data-driven marketers gathered to gain next-generation marketing insights through high-profile keynotes, paradigm-shifting breakout sessions and interactive workshops and discussions.

In the MarketingSherpa Media Center our reporters spoke to brand-side marketers and industry leaders from IBM, WeddingWire, the Boston Celtics and many more of the nation's leading organizations to get the inside scoop on industry trends. We've compiled 18 interviews below for you to watch and learn about the tips and tactics that have driven their successes.

How to increase customer engagement through target marketing and personalization
Gates, Kinneman and Roman, Mass Mutual, Gilt and ERDM
B2B External Communications: How IBM conveys value, spotlights innovation and utilizes social media
Jon Iwata, IBM
How to increase mobile engagement through customer relationships with the President of Global Marketing and Innovation for Dunkin' Brands
John Costello, Dunkin' Brands, Inc
How to use the 'language of the soul' to connect with customers through content marketing
Mel Robbins, best-selling author
Launching new products in a competitive industry with imaginative campaigns
Steven Caunce, Fuji Xerox
How to define your brand and attract the right talent for your company
Jenny Harding, WeddingWire
How to engage businesses through interactive campaigns that tap into nostalgic memories
Aaron Dun & Richard Delahaye, Intronis
Tapping into the minds of millennials through strategic marketing
Anne Gherini, StumbleUpon
What businesses should know about content marketing and how to make sure success goals are aligned with content strategy
Heather Taylor, The Economist
How marketers can engage different demographics on mobile devices
David Berkowitz, MRY
How email personalization can transform marketing ROI
Jon Powell, MECLABS Institute
Creating an authentic environment on social media to connect with customers
Dr. Lauri Baker, Kansas State
How creating brand trust and personalization can increase email engagement rates
Thorin McGee, Target Marketing Magazine
How to bring your traditional brand into the digital world
Peter Stringer, Boston Celtics
Using segmentation and Big Data to target different markets
Ginger Conlon, Direct Marketing News
Which elements make a strong omni-channel marketing strategy
Adam Messano, Advance Auto Parts
Tuning into your passions in order to evolve your career
Amy Radin, The Daily Innovator
How to stay within the lines of privacy with data-driven marketing
Rachel Nyswander Thomas, Data-Driven Marketing Institute
How to increase customer engagement through target marketing and personalization
Gates, Kinneman and Roman, Mass Mutual, Gilt and ERDM
B2B External Communications: How IBM conveys value, spotlights innovation and utilizes social media
Jon Iwata, IBM
How to increase mobile engagement through customer relationships with the President of Global Marketing and Innovation for Dunkin' Brands
John Costello, Dunkin' Brands, Inc

Newest Videos

B2B External Communications
Jon Iwata,  
IBM
Mobile Engagement
John Costello,  
Dunkin' Brands, Inc
Connection Through Content Marketing
Mel Robbins,  
best-selling author
New Product Campaigns
Steven Caunce,  
Fuji Xerox
Defining Company Culture
Jenny Harding,  
WeddingWire
Nostalgic Direct Mail Campaigns
Aaron Dun & Richard Delahaye,  
Intronis
Marketing to Millennials
Anne Gherini,  
StumbleUpon
Effective Content Marketing
Heather Taylor,  
The Economist
Engage Different Demographics on Mobile
David Berkowitz,  
MRY
Email Personalization
Jon Powell,  
MECLABS Institute
Authentic Conversations
Dr. Lauri Baker,  
Kansas State
Brand Trust and Personalization
Thorin McGee,  
Target Marketing Magazine
Grow Into Digital Marketing
Peter Stringer,  
Boston Celtics
Big Data Segmentation
Ginger Conlon,  
Direct Marketing News
Omni-Channel Marketing
Adam Messano,  
Advance Auto Parts
Pursuing Your Passions
Amy Radin,  
The Daily Innovator
Privacy and Data-Driven Marketing
Rachel Nyswander Thomas,  
Data-Driven Marketing Institute
Engagement and Personalization
Gates, Kinneman and Roman,  
Mass Mutual, Gilt and ERDM