How to increase customer engagement through target marketing and personalization

Daniel Burstein, Director of Editorial Content, MarketingSherpa, sat down with Kris Gates, Vice President of Marketing Strategy, Mass Mutual, Bill Kinneman, Senior Director of Marketing Analytics, Gilt, and Ernan Roman, President, Ernan Roman Direct Marketing, at the MarketingSherpa Media Center at DMA &THEN 2015 to discuss customer engagement.

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