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SUMMARY:
First, a big thank you to everyone in the Sherpa community who responded to our annual call for real-life search marketing data this August. 3,944 of you answered, making this the *biggest* search study of all time.
Here's the Executive Summary we promised you in return, featuring seven results charts including: - What gets the highest ROI? SEO vs PPC vs email - Three-year trends in keyword buying - Click fraud - PR and search marketing Plus, you'll also see a new eyetracking heatmap revealing how consumers interact with Google search pages these days: |
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