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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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Leveraging the Complex (and Weird) Landscape of Snapchat: How HP generated 10x more engagement

November 15, 2017 — After discovering that none of its direct competitors were using Snapchat, HP jumped at the opportunity to be the first in the industry. Watch this session and learn how to determine if Snapchat is right for your brand and get tips on how to build an audience.

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Marketing Chart: How brands disappoint men and women with their marketing

November 14, 2017 — The goal of marketing is to win over a customer. This week, we share data showing how brands disappoint men and women with their marketing. Read on to see the chart, along with analysis and advice from MarketingSherpa and Sam Beiler, Marketing Director, Equipter (a construction equipment manufacturer).

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Marketing 101: What is Big Rock content?

November 10, 2107 — If your company is just spitting out content to meet your deadlines, your customers will notice. I don't need to tell you that's not a good thing. If you find that you are running out of topics to write about or you feel you've lost sight of your original vision, read on to get real, actionable ideas.

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