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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

Guide to Conversion Optimization 101

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How an On-demand Private Jet Charter Company Developed a Mobile App to Improve Cost Transparency and Drive a 488% Increase in Leads

February 7, 2018  — Jonathan Levey, Senior Digital Marketing Manager, Flexjet, shares his team’s app journey at its Skyjet brand. Watch the video replay of his MarketingSherpa Summit session to learn how this app led to a discovery that transformed the brand’s entire business model.

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Marketing 101: What is an A/B split test?

February 2, 2018 — A/B split testing is a powerful way to improve marketing because it enables you to make decisions about the best headline, ad copy, landing page design, offer, etc., based on actual customer behavior and not merely a marketer’s opinion. Let’s break down the process.

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Fully Aligned: A how-to session with Readers' Choice winner SAP on navigating relevance and gaining the buy-in you need from stakeholders at every step

February 1, 2018 — SAP's successful content marketing campaign covered not only individual topics that would appeal to each one of 19 industries but also considered the medium by which each customer might want to absorb the content. Here’s how they did it.

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