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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Marketing 101: What are widows and orphans (in design)?

October 13, 2017 — Marketing has a language all its own, and in this post we explore the design terms “widow” and “orphan,” what they mean and how you can avoid them.

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They Won’t Bite: How talking to customers helped Dell EMC turn its content strategy around

October 12, 2017 — The Dell EMC stopped producing content that was seeing no traction and focused on content that customers wanted. Watch this Media Center interview with Lindsay Lyons, Director of Global Content Strategy, Dell EMC, to gain insights into how her team transformed their internal processes to produce effective, customer-first content.

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Email Marketing: Live optimization from MarketingSherpa Summit 2017

October 11, 2017 — In this replay from MarketingSherpa Summit 2017, gain deeper insight into how your customers view your emails and landing pages. As Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, reviews submitted emails from the audience, he reveals optimization tactics to take the confusion and friction out of your sends in order to get the elusive “click.”

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