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Lead Generation: 4 quick case studies about web forms, local keywords, referral campaigns, and virtual business cards

Lead Generation: 4 quick case studies about web forms, local keywords, referral campaigns, and virtual business cards

June 7, 2021 — Have you been running the same lead gen campaigns year after year? Have your results started to plateau? Or worse…degrade? This article brings you stories of marketers who took a fresh approach to lead generation.

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Marketing 101: What is a point-first headline?

Marketing 101: What is a point-first headline?

May 28, 2021 — Here’s a simple concept that can improve the performance of your headlines – where you put the main value to the customer within your headline can affect that headline’s performance.

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Fun B2C Digital Marketing Campaigns: Case studies about Chipotle’s Boorito promo, a hairstyle shop’s YouTube TV, and a fashion company’s mobile game collab with Quavo

Fun B2C Digital Marketing Campaigns: Case studies about Chipotle’s Boorito promo, a hairstyle shop’s YouTube TV, and a fashion company’s mobile game collab with Quavo

May 24, 2021 — We’ve published many case studies about data analysis, marketing technologies, messaging methodologies, and A/B testing. But we still realize that sometimes you need to throw some fun, creative ideas into the mix to help customers understand your unique message.

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