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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics and inspiration to improve their results


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Ask MarketingSherpa: Mapping the prospect conclusion funnel [includes free PDF example]

August 29, 2018 — Is it wise to invest time in creating a funnel for all industries, including offline businesses? Read on to find out.

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Content Marketing: Publishing a book to promote your brand

August 22, 2018 —  Publishing a book is one of the top ways to build brand awareness. Read on for insider advice from both sides of the publishing industry — a literary agent responsible for selling 200 million+ books, and a VP of marketing at HarperCollins.

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Social Media Marketing: Is it just your brand’s performance, or has something changed in social media?

August 15, 2018 — There are claims that social media is in decline. Here is an in-depth look at the changes happening on social media platforms and advice from four experts on how to help your brand ascend.

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