Practical Case Studies, Research and Training for Marketers

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LPO-11-questions-to ask-HP

Landing Page Optimization: 11 questions to ask about your landing pages to increase conversion

March 12, 2020 — We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts so they can help other readers as well. 

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6 CTA checklists-hp

CRO for CTAs: There is no perfect call-to-action, but these 6 checklists will help get your CTA pretty close

March 5, 2020 — We’ve been asked about the perfect CTA. The best thing you can do to improve your CTA is to understand your unique customers’ psychology as well as your own. Here are six free checklists to help you do that.

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6 examples of incentives that worked-hp

Digital Marketing: Six specific examples of incentives that worked

February 27, 2020 — Sometimes customers need that extra little something to encourage them to subscribe to your email list, fill out a lead gen form, or purchase your product. Here are some ideas...

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