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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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  • Our goal is to give marketers the instructions, statistics and inspiration to improve their results


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Mobile Email Marketing Chart: A look at the mobile and desktop email funnel for nonprofits

August 1, 2018 — Fundraising consultants Dunham+Company recently analyzed the funnels of nonprofits. Let’s see how they performed, and what we can learn from it.

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price-anchoring

Marketing 101: What are decoy marketing and price anchoring?

July 26, 2018 — We help you understand choice framing & value anchoring so you can help your customers accurately perceive the value your brand delivers.

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Technology Investment Chart: High-revenue businesses prefer web marketing tech 13% more than low-revenue businesses

July 18, 2018 —  Today’s chart shows what tech types brand leaders are buying and how fast. The marketing technology buying trends illustrate what marketers need to purchase to get ahead in 2018.

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