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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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  • Our goal is to give marketers the instructions, statistics and inspiration to improve their results


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price-anchoring

Marketing 101: What are decoy marketing and price anchoring?

July 26, 2018 — We help you understand choice framing & value anchoring so you can help your customers accurately perceive the value your brand delivers.

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Technology Investment Chart: High-revenue businesses prefer web marketing tech 13% more than low-revenue businesses

July 18, 2018 —  Today’s chart shows what tech types brand leaders are buying and how fast. The marketing technology buying trends illustrate what marketers need to purchase to get ahead in 2018.

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Marketing 101: What is funnel creation?

July 13, 2018 — For each step customers take through the funnel, you must make sure to express the value of your offering relative to their place in the buyer’s journey. Read on to learn more.

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