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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics and inspiration to improve their results

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Ask MarketingSherpa: Making a career shift (to B2B copywriting)

June 6, 2018 — If you want to break into the field of copywriting, the more writing experience you can get under your belt, the better. Here are 4 tips.

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Value Gulfs: Making sure there is differentiated product value when marketing upgrades and upsells

May 31, 2018 — Read on for an exploration into the concept of value gulfs, and how to use the idea to get more product upgrades and upsells in your marketing.

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Marketing Chart: Biggest challenges to growing membership

May 22, 2018 —  In today’s chart, we explore the biggest challenges to growing membership. Read on for data from Marketing General Incorporated along with analysis and tips based on the data.

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