Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Research-based Ecommerce Swipe File: 25 valid marketing experiments to give you ideas for your next A/B test

January 31, 2019 — To give you ideas for tests on your website, we put together this swipe file of 25 ecommerce experiments that MECLABS Institute analysts conducted in Research Partnerships with ecommerce companies.

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Value Proposition: Before you express the value, you have to deeply understand the value (MarketingSherpa Podcast Episode #3)

January 30, 2019 —  The importance of building your website infrastructure with breakpoints in mind, along with tips and resources

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Landing page templates

Research-Backed Landing Page Templates to Scale Up Your Testing Program

January 29, 2019 — These free page templates are taken directly from our research program. They have proven themselves repeatedly in our research services.

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