Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We offer agency services to help you achieve more effective customer-first marketing
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics and inspiration to improve their results


free data tool

View More Content ›

More from MarketingSherpa Reporters

View More Content ›

Maximizing Perceived Value: 3 quick case studies about leveraging storytelling in marketing

Maximizing Perceived Value: 3 quick case studies about leveraging storytelling in marketing

February 16, 2021 — What is wine really? Just old grape juice with a really good story. And because of that story, winemakers can charge $30 a bottle.

To spark your next great marketing story idea, we bring you examples from Tourisme Montréal, a pet supplies ecommerce site and a digital marketing agency.

Read On › 

Ask MarketingSherpa: Homepage value proposition

Ask MarketingSherpa: Homepage value proposition

February 10, 2021 — A MarketingSherpa reader asked for advice about communicating a company’s value proposition on a homepage as part of a website redesign project he was working on.

He thought the advice was helpful, so we’re sharing it with you today in this blog post.

Read On › 

Marketers Beware: 8 all-too-tempting marketing dangers to avoid

Marketers Beware: 8 all-too-tempting marketing dangers to avoid

February 8, 2021 — Buzzy influencers. Get-rich-quick shortcuts. Tech tools that harness customer data. Will they lead you to a new blue ocean of opportunity or wreck your company along the rocky shoals?

To help you learn from your peers’ mistakes, we bring you this article.

Read On › 

 


Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions