Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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MEC200: Design Your Offer - live online, interactive course

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How to attract your company’s ideal customers to its (in-person and virtual) events

How to attract your company’s ideal customers to its (in-person and virtual) events

June 3, 2026 — Step-by-step approach with real-world examples.

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How to build a repeatable referral pipeline

How to build a repeatable referral pipeline

May 19, 2026 — Build a process to encourage your best salespeople – your customers. 

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How to create and grow a product-oriented community

How to create and grow a product-oriented community

April 30, 2026 — Step-by-step guidance – with case studies and lessons from marketers like you.

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