MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
Ask MarketingSherpa: Mapping the prospect conclusion funnel [includes free PDF example]
August 29, 2018 — Is it wise to invest time in creating a funnel for all industries, including offline businesses? Read on to find out.
Content Marketing: Publishing a book to promote your brand
August 22, 2018 — Publishing a book is one of the top ways to build brand awareness. Read on for insider advice from both sides of the publishing industry — a literary agent responsible for selling 200 million+ books, and a VP of marketing at HarperCollins.
August 15, 2018 — There are claims that social media is in decline. Here is an in-depth look at the changes happening on social media platforms and advice from four experts on how to help your brand ascend.
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Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.
How to Structure a Story in a Presentation
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000
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