MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
Customer-Centric Mobile Marketing: Interview with Wharton’s Peter Fader and Sarah Toms
January 23, 2019
January 15, 2019
Mobile: Device or segment? (MarketingSherpa Podcast Episode #2)
January 7, 2019 — Is Mobile a device — just the same people we’re trying to reach on the desktop but with less screen space? Or is it a segment — people’s behaviors (and perhaps even the people) are so different when they’re on a smartphone that we need to approach them in an entirely different way?
December 18, 2018 — Here’s how we built a modal for the mobile version of the MarketingSherpa website that conforms to Google's restrictions
Mobile Ad Campaign Optimization: 6 tactics from a high-performing marketer to increase conversion
December 13, 2018 — Ashley Testa and her team generated 1,000% digital revenue growth at Cox Media Group before joining Mayo Clinic.
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Mobile Marketing Technology: Insights from Chief Research Officer of G2 Crowd based on 18.6 million data points
Marketing 101: What is a mobile breakpoint?
Mobile: Device or segment? (MarketingSherpa Podcast Episode #2)
Mobile A/B Testing: Quality Assurance Checklist to help you run accurate tests that include mobile traffic while avoiding validity threats
