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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Marketing 101: What is the happy path?

December 11, 2017 — The happy path is a quick, linear path to the purchase of a product or service where the customer doesn’t get sidetracked, either by their own distracted actions or by a poorly designed process by the company, or because the customer has a more complex use case. Let’s take a closer look.

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Sustainable Social Media Success: How a content-driven startup grew revenue 340% by avoiding social shortcuts

December 7, 2017 — By maintaining a commitment to authentic customer relationships,’s small but mighty marketing team was able to grow to over 300,000 YouTube subscribers, and they take every opportunity to create compelling, real-time content — even on a budget.

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Email Marketing: How IEEE GlobalSpec gets millennial engineers to read emails

December 6, 2017 — Discover how IEEE GlobalSpec achieved an 80% engagement rate in an email newsletter with a group of 146,000 subscribers by launching a new, video-heavy newsletter to serve a subset of their audience of engineers that skewed mostly millennial.

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