MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
April 19, 2021
April 14, 2021 — We all want the shortcut. The tricks. The marketing hacks. But sometimes when we go down this all-too-tempting path, we wind up at a dead end. Just because it worked for someone else’s customers does not mean it will work for yours.
April 13, 2021 — True usability should include a potential customer’s ability to understand and make use of your landing pages, yes, but also your processes and your products and services themselves. Marketers can help improve that usability with clearer communication and achieve better results because of it.
April 5, 2021 — What value is buried in your marketing department? Read on for examples from the software industry, a cleaning products company, and an answering service.
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