MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
Customer-First Marketing: The customer is always right … but not always right for your company
October 19, 2017
B2B Marketing: How HCSS saw a 54% increase in annualized revenue without mentioning the product
October 18, 2017
Marketing 101: What are widows and orphans (in design)?
October 13, 2017 — Marketing has a language all its own, and in this post we explore the design terms “widow” and “orphan,” what they mean and how you can avoid them.
They Won’t Bite: How talking to customers helped Dell EMC turn its content strategy around
October 12, 2017 — The Dell EMC stopped producing content that was seeing no traction and focused on content that customers wanted. Watch this Media Center interview with Lindsay Lyons, Director of Global Content Strategy, Dell EMC, to gain insights into how her team transformed their internal processes to produce effective, customer-first content.
Email Marketing: Live optimization from MarketingSherpa Summit 2017
October 11, 2017 — In this replay from MarketingSherpa Summit 2017, gain deeper insight into how your customers view your emails and landing pages. As Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, reviews submitted emails from the audience, he reveals optimization tactics to take the confusion and friction out of your sends in order to get the elusive “click.”
Join our thousands of weekly case study readers.
Enter your email below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions
Get the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Download a free 54-page report to learn about our latest discoveries based on research with 2,400 consumers.
Customer-First Marketing: The customer is always right … but not always right for your company
How Rosetta Stone’s Focus on Value Proposition and Customer Motivation Increased Conversion Rates Across Multiple Channels
Do you have a story of customer-first marketing?
We want to showcase your efforts to your fellow brand-side marketers.
To be considered for a case study…
