July 10, 2000
Article

Media Buy of the Week: Airline Overhead Bin Ads

SUMMARY: No summary available
Now you can put your logo on airlines’ overhead
compartments via Advent AirAds new trademarked and
patented service. It’s not as bad as you might think --
the ads have a “stylish, professional and tasteful
appearance” (check out photo at their site.) There’s
only enough room for your company name though, so this
is only useful for famous or obvious brand names that
don’t need an explanation or tagline to make an impact.
Advent claims a $5.60 cpm, which isn’t bad compared to
ticket jackets at $20 cpm. So what the heck, why not
brand the insides of a whole fleet of planes with your
logo?



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