August 16, 2000
Article

CAMPAIGN REVIEW: AllBusiness.com Excels at Opt-In List Growth

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It’s a bird...it’s a plane...it’s the Champions of Small
Business! AllBusiness.com does something very, very smart
on its home page: really “spotlight” opting-in for their
free email newsletters.

Yes, most sites have a newsletter sign-up form on their
home page. But usually it’s off on a side column amidst a
bunch of other stuff. AllBusiness.com seems to realize
that getting opt-in names is the #1 MOST IMPORTANT THING
their site needs to do in this ultra-competitive
marketplace. So, they give newsletters the best real-estate
front and central on their home page … plus it’s
supplemented further down by a side-bar note to catch your
attention when you scroll.

To get into our “Marketing Hall of Fame” the only thing
AllBusiness.com need to do now is make their newsletter
sign-up more visible on all the other pages of their site,
where it’s nearly invisible.

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