January 09, 2001
Article

Ameritrade Plans to Slash Ad Spending for OnMoney

SUMMARY: No summary available
NO MORE BILLBOARDS?: Ameritrade plans to slash ad spending
for its personal finance Web portal OnMoney, having spent
$48.7 million in advertising in 2000, according to the
company’s year-end financial statement. And according to
Ameritrade’s latest 10-K filing with the SEC, funding for
OnMoney isn’t assured beyond March 2001. Representatives from
OnMoney could not be reached for comment.


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