January 30, 2001
Article

B2B Banners Win Top Three "Best of 2000" Awards

SUMMARY: No summary available
Proving that B-to-B marketing is not as stodgy as some may think,
B2B banners carried away all of the top three "Best of 2000"
awards from the Banner Ad Museum announced earlier this month.
Longtime online marketing innovator Hewlett-Packard came in
first place for its "HP Butterfly" banner. This 468x60 banner
illustrates how quietly sophisticated a rich media banner can
be. Instead of in-your-face graphics, the banner shows a
butterfly fluttering lightly over copy. (To see it for
yourself click on the link below.)

Also worth noting, both the HP winner and the number two
winner (from AMI Computers) were aimed at branding rather than
click throughs. This proves that yes, effective B-to-B branding
campaigns can happen outside of magazine ads.

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