August 21, 2000
Article

B2B Ezines Gaining Prominence as Top Media to Be Seen In

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SUMMARY: No summary available
Business-to-business emailed newsletters (ezines) once
thought to be an amateurish “3rd rate” sort of media are
quickly becoming the most critical places to see and be
seen. “I just toss business magazines in a pile in the
corner of my office without cracking them,” one business
exec admitted to us, “but ezines are so quick and easy. I
always try to at least skim them before I hit delete.”

Unfortunately because this media is relatively new, no
complete directories exist yet. Therefore B-to-B marketers
should devote a regular time each week to seeking out
new ezines in their field. When you do find one, be sure
to pass the word along to both your PR firm and ad agency
who probably don’t have a complete list yet either.

Aside from industry-specific ezines, we recommend you also
track the following three regional ezines which cover local
B2B Web player news that could affect everyone nationwide.

1. Potomac Tech Wire: covers players located in the
Washington DC area

2. PrairieWire: covers players located in America’s
heartland

3. The May Report: insider news from Chicago-land

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