October 18, 2002
Blog Entry

Email Publishers' Workshop - Unofficial Wrap-Up

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Never schedule your annual conference to take place in another city two weeks after you've moved house. I guess if this Blog is useful for anything, it's how-to-avoid-Anne's-mistakes.

Anyway, the Email Publisher's Workshop this Monday was quite an experience. My Official Notes are posted for ContentBiz readers at the link below. They print out to 8 pages, so I suggest you go ahead and print them out rather than getting eyestrain from reading them on your screen. Which may not be brainy of me because then you won't be able to impulsively click on the link to buy the full Workshop transcript which I placed at the end of the notes. (How do you do long content and still get impulse clicks? Not solved yet.)

Here are my unofficial notes just for you Blog readers:

#1. Text dominates HTML! After one speaker said text works better for his advertisers, a few different people in the audience came up to me during the break and said they've found the exact same thing. "It's not worth the work to publish in HTML." Sosummit in mid-May and the 2nd annual Email Publisher's Workshop in mid- October. Buh-bye.

Link to the Official Workshop Wrap-Up (much better than above)

http://www.contentbiz.com/sample.cfm?contentID=2179

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