March 13, 2001
Blog Entry

How Customer-Focused is Your Company? Test Your Site with the "We We Monitor"

SUMMARY: Seems like every company in the world claims to be customer-focused. But are they really? Many marketers don't realize just how revealing the language they use to describe their company is. Now there's a free, new, online tool to evaluate that language: Future Now's Customer Focus Calculator (aka \"The We We Monitor.\").
Seems like every company in the world claims to be customer-
focused. But are they really? Many marketers don't realize just
how revealing the language they use to describe their company is.
Now there's a new online tool to evaluate that language: Future
Now's Customer Focus Calculator (aka "The We We Monitor.")

This free, easy-to-use, online tool counts the number of times
self-referential words such as "Us", "We" and "Our" are used on a
Web page, compared to customer-focused words such as "You" and
"Your." The editors at B-to-B MarketingBiz tested it on the mission
statement/about us pages of some of the biggest B-to-B s online.
Here's what we found:

Lucent -- Bravo! 6 self-focused words and 10 customer-focused
words.

Staples.com -- Pretty good. 8 self-focused words and 7 customer-
focused words.

Business.com -- OK. 7 Self-focused words and 3 customer-focused
words.

Intuit -- Not Great. 12 Uses of the Company name, 3 self-focused
words and just 1 customer-focused word.

Microsoft -- Ouch! 30 self focused words and only 1, single,
solitary customer-focused word.

True, the Customer Focus Calculator can't tell you how customer
centric your company really is. But it can tell you how well the
copywriting on your site reveals your customer focus. So, why not
test it today for your own site -- and your competitors? Go to the link below.

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