May 13, 2004
Blog Entry

Show Notes: Search Engine Strategies, Toronto May 2004 -- 7 Hottest Topics

SUMMARY: No summary available
By: MarketingSherpa Metrics Editor Andrew Latzman

Publisher's note: Andrew dashed off these notes as an internal memo for us. I thought you might enjoy them too.

The conference had a strong turnout and there was good energy. I found the content enlightening, both for what was being said and what was not being said ....

Search engines were typically reticent about fielding specific questions that they felt divulged too much information about their technologies, while the web designers, SEO’s, and marketers picked and prodded for answers to why their site was “blacklisted” or is not showing up properly on a organic search or why some link farms are detected while others are not. (This interaction was very entertaining.)

Fox in the hen house award went to Eric Ward. He was part of the “Link Building” session which included Google and Ask Jeeves. He essentially said not to really consider the ramifications of links on your search engine results because they often don’t find all the linkers behind the conference)
http://searchenginewatch.com

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