July 15, 2004
Blog Entry

Spammers Named in Arial Study

SUMMARY: No summary available

We were wrong when we told you last week that Arial Software didn``t ID the three spammers it uncovered in its six-month undercover study of email marketing practices.

The three got busted in a related report intended to reassure consumers that they won``t get spammed if they opt in to email newsletters from reputable companies.

The three, all freebie-giveaway sites, are Prizeomatic.com, freebiepeople.com and memolink.com .

The report suggests that no consumers "in their right minds" would mistake any of these for Fortune 500-level emailers, but that``s beside the point.

Consumers will report even opt-in email from Fortune-500 companies as spam when it comes too often, becomes irrelevant or irritates them in some other inexplicable way.
What``s the most likely way? Forcing consumers to uncheck the box giving permission to share their names with third-party advertisers.

Check out Arial``s spam audit and the CAN-SPAM compliance survey mentioned last week (you don``t even have to register for them):
http://www.arialsoftware.com/whitepapers/SpamAudit2004.pdf

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