September 25, 2001
Blog Entry

Typos Can Wreck Your Brand

SUMMARY: No summary available.
Ouch. Reason #471 to institute companywide rules for all sales/marketing-related email activities: Typos can make your brand look so incredibly stupid.

Here's a not-so-fun example sent in today by one Sherpa reader:

"Please visit our site and place your add for free and surch our data base for free as well. http://www.tempready.com/irhome/wh001.html"

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