January 01, 2006
Blog Entry

Wisdom - Agencies & Consultants 108

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SUMMARY: No summary available
The lesson is managing client expectations! Several larger jobs dealing with optimization efforts seemed like cut and dry scenarios to accomplish. The keywords selected had very little competition, good percentage of traffic patterns for them, and would have increased the client’s site from static to the top of the heap. When we presented examples from real life clients, they stated they didn’t know of anyone looking for THIS (industry specific keyword) keyword and tossed the baby out with the bath water. Decided not to use us for the work based on this one example keyword, and not on the effort, keyword competition, search stats or ranking. This has changed our ‘deployment’ a little in allowing the client to see the potential in gaining the foothold in 10 or 12 ‘smaller’ keywords equal to or greater than ‘THE’ one keyword. PPC campaigns played out the same way, only reversed. $0.10 per click for 10 keywords vs. $1.00 per click for one. (understanding the ROI involved) The clients in THIS case, choose, selecting 10 @ 10 cents, but for site optimization would only accept work for the one.... We continue to understand the client’s needs, and understand how best to get the message across effectively.

David Hallmark, CrystalVision Web Site Design, http://www.cvwp.com

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