January 01, 2006
Blog Entry

Wisdom - Email Marketing 36

SUMMARY: No summary available
The best advice is sometimes the most obvious. After participating on some level in various email campaigns for various organizations...the most important thing I can suggest is to be sure several people proof your email before sending it out. Tiny little oversights such as a broken link, or a phrase that may be innocent in context, may be spam filtered out, for example we used the common nickname of our event speaker ‘Richard _____’. The entire email was blocked because the subject’s first name violated spam terms.

Jackie, http://www.thirdcoastmarketing.com

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