January 01, 2006
Blog Entry

Wisdom - Email Marketing 48

SUMMARY: No summary available
We work with a variety of businesses selling mid- to high-priced products and services that require a substantial resource commit ment by the buyer. For this type of buyer, we have found that shorter, text- based emails are much more effective than heavily formatted marketing emails and newsletters. The reason is that these buyers are more responsive to emails that appear to be personal communication attempts instead of a mass-marketing campaign. The differences we have seen are dramatic and our clients have benefited from this approach.

Greg Cory, eMaximation, http://www.eMaximation.com

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