January 01, 2004
Blog Entry

Wisdom - Marketing Tactics 39

SUMMARY: No summary available
Most Internet companies fail to optimize the frequency with which they profitably solicit their customer base. Therefore, no less than once each quarter, marketing should test a frequency campaign to assure the optimization of this important source of revenue. You should test frequencies of once a month vs. once a week vs. twice a month and twice a week, thereby determining how best to harvest your customer file.

Geoff Walker, CEO, PetFoodDirect.com, www.petfooddirect.com

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