January 01, 2005
Blog Entry

Wisdom - Search Marketing 19

SUMMARY: No summary available
I learned that pay-per-click is still an undiscovered jewel. An associate and I set up an online board game retailer in October of this year… fed primarily by PPC traffic. It is now December 21 (less than 90 days later), and the company is processing order number 2,531! Over 90% of this traffic has been generated by PPC and the client is ecstatic. In fact, the online store’s success has been so overwhelming, the owner is rethinking his initial plan of adding a new retail store in 2005. Why add costly overhead when you can open an online store and generate significant sales for just a few hundred dollars?

Jay Lipe, Emerge Marketing, http://www.emergemarketing.com

Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions