|
SUMMARY:
Marketers are bombarded with data about the growth and importance of mobile. But which type of products are customers buying most (and least) frequently through the mobile channel? |
Kount surveyed 1,279 merchants of all sizes to determine, among other discoveries, how much revenue different types of merchants realize from the mobile channel.
We interviewed Don Bush, VP of Marketing, Kount, about the data. We discussed the impact on ecommerce business operations from the growth of mobile – most notably, the need for companies to get enough data about these transactions to reduce fraud from mobile ecommerce.
Alcohol/tobacco and direct response were the industries with the most companies that realized more than 50% of their revenue from the mobile channel, with 50% of each industry hitting this milestone.
On the flip side, food/drug merchants reported earning the least amount of revenue from the mobile channel, with 52.9% of companies getting less than 5% of revenue from mobile purchases.
Mass merchants were most in the dark about how much revenue they realized through mobile purchases, with 40% of companies responding that they do not know the amount of revenue they derive from mobile.
Ecommerce Research Chart: How mobile can help you maximize your email marketing investment
Ecommerce Research Chart: Acquisition cost per customer
Ecommerce Chart: How a low conversion rate can be a good thing
Join our thousands of weekly case study readers.
Enter your email below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions
Get Better Business Results With a Skillfully Applied Customer-first Marketing Strategy
The customer-first approach of MarketingSherpa’s agency services can help you build the most effective strategy to serve customers and improve results, and then implement it across every customer touchpoint.
Get More Info >MECLABS AI
Get headlines, value prop, competitive analysis, and more.
Use the AI for FREE (for now) >Marketer Vs Machine
Marketer Vs Machine: We need to train the marketer to train the machine.
Watch Now >Free Marketing Course
Become a Marketer-Philosopher: Create and optimize high-converting webpages (with this free online marketing course)
See Course >Project and Ideas Pitch Template
A free template to help you win approval for your proposed projects and campaigns
Get the Template >Six Quick CTA checklists
These CTA checklists are specifically designed for your team — something practical to hold up against your CTAs to help the time-pressed marketer quickly consider the customer psychology of your “asks” and how you can improve them.
Get the Checklists >Infographic: How to Create a Model of Your Customer’s Mind
You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.
Get the Infographic >Infographic: 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.
Get the Infographic >Receive the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.
