Sherpa Kit: How Subscription Marketers Can Monetize Web 2.0 - Additional Resources

Social Media Sites

Del.icio.us - bookmarking site
http://Del.icio.us

Digg - bookmarking site
http://www.digg.com

Facebook
http://www.facebook.com

Flickr - photo sharing site
http://www.flickr.com

LinkedIn - business networking site
http://www.linkedin.com

MeetUp - networking site where users coordinate in-person meetings
http://www.meetup.com

MySpace
http://www.myspace.com

Naymz - professional networking site
http://www.naymz.com

Ryze - business networking site
http://www.ryze.com

Technorati - tracks and ranks websites
http://technorati.com/

Topix - online news site featuring many Web 2.0 sources
http://www.topix.com

TripAdvisor - travel site featuring user-generated content
http://www.tripadvisor.com

Twitter -micro-blogging site
http://www.twitter.com

Wikipedia - free content, multilingual encyclopedia written by contributors around the world
http://www.wikipedia.org

YouTube - video sharing site
http://www.youtube.com

Tips and Tools
Blogger’s help tips
Contains lots of good info, including:
• How to publish videos on your blog
• How to publish posts from your cell phone (so you can more easily "live blog" an event)
• How to use templates to customize your blog
http://help.blogger.com/

Google’s gadget gallery: A collection of gadgets and widgets that you can use on your blog, social networking sites or other pages
http://code.google.com/apis/visualization/documentation/gadgetgallery.html

Yahoo! social media tools
http://publisher.yahoo.com/social_media_tools/

Metrics & Measurement
Article: Measuring Effectiveness of Social Media
http://moblogsmoproblems.blogspot.com/2007/11/measuring-effectiveness-of-social-media.html

Article: New Metrics of Scholarly Authority
http://chronicle.com/free/v53/i41/41b00601.htm

Article: Measurement, ROI and Social Media
http://conniebensen.com/blog/2007/11/07/measurement-roi-social-media/

Case Studies & Articles:
Sherpa article: How to Use Social Networking Sites for Lead Generation
http://www.marketingsherpa.com/article.php?ident=30144

Sherpa article: Six Strategies for Building a Social Networking Site That Complements Your Subscription Business
http://www.marketingsherpa.com/article.php?ident=30308

Sherpa article: Six Action Items to Jumpstart Traffic with Web 2.0
http://www.marketingsherpa.com/article.php?ident=30129

Sherpa article: 8 Tips to Add a Facebook App and Attract Millions of New Users
http://www.marketingsherpa.com/article.php?ident=30351

Sherpa article: How to Use Web 2.0 to Promote Content and Lift revenue 200%
http://www.marketingsherpa.com/article.php?ident=30366

Sherpa Special Report: How to Add Web 2.0 to Your Email Newsletter
http://www.marketingsherpa.com/article.php?ident=29963

Sherpa Special Report: Practical Podcasting Guide for Marketers
http://www.marketingsherpa.com/article.php?ident=29679

Ten Ways to Optimize Your Blog
http://www.buzzlogic.com/resources/articles/10WaysToOptimize.doc

Harlequin Romance uses blogs to drive traffic to its site
http://www.buzzlogic.com/solutions/use_cases/usecase_seo-pr_hr.pdf

Five lessons from the SIGGART online campaign
http://goldgroup.blog.com/2045504/

Templates
Social Media Press Release Template
http://www.shiftcomm.com/downloads/smprtemplate.pdf

Social Media Newsroom Template
http://www.shiftcomm.com/downloads/smnewsroom_template.pdf

Blog Templates
http://blogger-templates.blogspot.com/

MySpace Templates
http://www.myspacelibrary.com/

Rachel Happe’s social media page (includes a list of metrics)
http://www.thesocialorganization.com

Sample: USA Today site using SiteLife social media tools
http://www.pluck.com/products/sitelife-case-study.html