January 10, 2001
Article

Keen.com Helps Publishers Create Telephoned Consulting Revenue Streams Online

RSS   Free Newsletters  
SUMMARY: No summary available
Bill Bettancourt, VP Marketing for Keen.com, says he's eager
to help trade and advisory-topic publishers make more money
online by selling telephoned consulting. Here's how it works:
the publisher chooses a number of experts who wouldn't mind
answering visitor questions by phone, and adds "Call Now"
buttons and other promotions to its site. Keen.com then
powers the buttons, enabling visitors to select and phone the
experts while collecting cash for billable minutes. The
experts, Keen and publishers all split the receipts.

While Bettancourt couldn't give any specific numbers, he did
say this arrangement, "can be very lucrative." Potential
partners can contact Keen's VP Biz Dev, John Somorjai at
john@keen.com. He's most interested in working with consumer
legal, health, financial and B-to-B publishers.

Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions