July 18, 2000
Article

Ad Campaign Review for Those of You Who Think Size isn’t Everything: Kelkoo.com

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SUMMARY: No summary available
Women think it’s hilarious. Men go all uppity when it’s
mentioned. Yes, it’s the TV ad from Kelkoo.com – The
One With The Willies. As two chaps, stand in the
(little) boys’ room, one of them chortles away to
himself when he notices the size of his neighbour’s,
erm... endowment. Men are a little bit sensitive about
the whole size thing (some more than others, strangely),
and we’ve spoken to several who feel that the ad is in
poor taste. After all, they said, there’d have been an
outcry if the ad had involved WOMEN’S floppy bits...

You think we’re going to give the ad a ‘Nay!’, don’t
you? We’re not. Because it’s about the only current TV
ad for an Internet company that actually demonstrates
what the company DOES. Aiming to find users the best
prices for goods on the Net, Kelkoo.com is all about
comparison, and so is the advert. The word ‘comparison’
is actually even used in the voice over. And so, size
matters or not, we’ve really got to give it a ‘Yea!’

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