January 25, 2001
Article

Moreover Lookalike ThinkView Distributes Hotlinked Headlines to Sites

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SUMMARY: Moreover Lookalike ThinkView Distributes Hotlinked Headlines to Sites.
As ThinkView's CEO Bhu Srinivasan explains it, "Our business
is the same as Moreover, except in the sense that we book more
revenues and have superior technology." ContentBiz couldn't
verify either claim as both companies are privately held and
tech changes constantly. However one fact is certainly true,
some Web sites, including Georgemag.com, Wine.com and
Guru.net, are carrying ThinkView's hotlinked headline news
feeds. ThinkView doesn't usually ask permission before its
spiders lift headlines, but as this service definitely drives
cost-free traffic back to publisher's sites, we don't think
most people will complain. In fact, if your headlines are not
currently carried by ThinkView you might want to shoot them an
email to see if you can get picked up. Email
jessew@thinkview.com.

Srinivasan says ThinkView is about to launch an affiliate
management program that content sites will buy to offer site
visitors and key partners a personalized, syndicated headline
feed service. It will be interesting to see who bites at the
$5000 per month price tag plus $10,000 installation fee.



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