June 19, 2000
Article

Yea/Nay: [www.]Nationwide[.co.uk]

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SUMMARY: No summary available
Almost three years to the day since Nationwide
Building Society launched the UK’s first retail
internet banking service (still ‘one of the most
comprehensive packages’ of its kind, according to
Chief Executive Brian Davis) comes their e-Savings
account with its already legendary 7% Interest Rate.
Apparently, it’s all part of an ‘ongoing programme
to remain a leading provider in the rapidly evolving
electronic age’. All very impressive.

You can hear a ‘but’ coming, can’t you? Nationwide
clearly put a lot of effort into their Internet
presence, and you’d think, wouldn’t you, that they’d
promote it using every possible method at every
given opportunity? You’d be wrong. They’ve recently
produced a set of postcards which ties in with the
current broadcast media campaign. Bold, bright,
and kept with its brothers and sisters in a nice
little sleeve, each card (there are 10 in all)
advertises a different financial product. At
MarketingSherpa.co.uk we’re very fond of postcard-
based marketing. But Nationwide still gets a ‘Nay’,
we’re afraid. Because one rather crucial piece of
information is missing from both cards and sleeve.
This: www.nationwide.co.uk


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