June 19, 2000
Article

Haburi.com: Nice Ads, Shame About the Name

SUMMARY: No summary available
Virtual factory outlet Haburi.com is taking a lot of
stick at the moment because nobody can suss out how to
spell the domain name; especially since it’s pronounced
a few different ways in their radio ads. Weird name
aside, though, somebody at Haburi.com is making the
right decisions. Don't believe us? Check out their
advert at the very top of Yahoo's UK and Ireland site.
'25-70% off designer gear'. Rather clever of them, we
think, to go for a straight text ad rather than a button
with lush graphics. 'Cause design tests show time and
time again that online punters prefer text to banners...

By the way, if you want to chat about site and banner
design, join Audette Media’s new discussion group i-design
at http://www.audettemedia.com/i-design/



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