Personalization.com For Sale; Chris Locke Has New Site

According to Jacqueline Hanson, Net Perceptions' Director
Corporate Communications, the company's Personalization.com site
and seminar series was "Outstandingly successful." Yet the
Company has put the site and events up for sale.

Net Perceptions created Personalization.com as a marketing tactic
in mid-1999. Hanson says, "Back then people were highly
skeptical whether personalization was even a concept. There was
a total vacuum of information." So, they built an unbiased
"United Nations" educational site that all the players could
participate in. The strategy: "If we can make the pie bigger,
then our portion will be correspondingly bigger."

The tactic worked. More than 10,000 interactive marketing execs
opted-in to receive the site's regular newsletter, and the
seminars were "moderately profitable." Plus, now personalization
is commonly accepted practice.

So why is Personalization.com on the block? Because, according
to Hanson, "We're fighting our own good publicity." Net
Perceptions has become so well known for personalization that
its other unrelated product lines haven't gotten the marketplace
attention they may deserve. So now the Company will focus on
them for a while instead. Interested buyers should contact CFO
Tom Donnelly at 952.842.5000 in Minnesota.

In the meantime, former Personalization.com editorial team Chris
Locke (of Cluetrain Manifesto fame) and Eric Norlin have started
their own site, the "Titanic Deck Chair Rearrangement
Corporation" (TDCRC) so if you're missing their (very strong)
opinions on marketing, you can sign up for your free newsletter
at the link below.