July 11, 2000
Article

Campaign Review: Servista.com on the Underground

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SUMMARY: No summary available
There was a high incidence of strange people on the Tube
last week (probably tourists), so we found ourselves
paying even closer attention than normal to ads above
people’s heads. Immediately striking, thanks to its use
of the face of Noman Lovett (the actor who portrayed
Holly the dour computer on the cult TV hit “Red Dwarf”)
complete with his trademark downtrodden expression, was
the series of ads for Servista.com, a provider of
utilities and telephone services. The ads are simple –
Norman looks overworked and pathetic, and the caption
tells us why: Servista.com takes on all the hassles of
bill payment, saving the customer time and money. You
may have noticed that Servista.com uses exactly the same
format for its online banner-ads.

But you know what? Servista.com’s not the only ones who
think Norman’s enough to grab people’s attention.
Because three or four of the ads we saw on the tube had
been rubber-stamped with a London band’s URL
(www.aquilina.co.uk) – right across Norman Lovett’s
furrowed brow. We only wish we’d had a
MarketingSherpa.co.uk stamp handy to slap our URL on
there too!


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