June 08, 2000
Article

Yea/Nay: thetrainline.com

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SUMMARY: No summary available
You can’t avoid thetrainline.com at the moment, so they
pretty much get a ‘Yea’ for sheer omnipresence. Yep,
they’re everywhere – on TV, across billboards, in the
papers, and you can’t walk through any major London
station without noticing one of their huge blue and
green ads painted on the floor. ‘Y Q’ they ask, when
you could book your train tickets online at
www.thetrainline.com? Their all-encompassing campaign
also exploits the radio: thetrainline.com get an
almighty plug every half hour or so on Natalie Wheen’s
weekend broadcasts on Classic FM because they provide
prizes for phone-in competitions. Wheen even gives
listeners instructions on how to use the site.

But the real ‘Yea’ is for originality: a booth at
Paddington Station, where lucky ‘contestants’ (those
people without an urgent train to catch, presumably) can
spend a few seconds in something resembling an over-
sized bingo machine, trying to collect prize-winning
coupons. It’s a bit like the Dome in TV’s ‘The Crystal
Maze’. Up for grabs: URL-emblazoned mugs, T-shirts, and
the like, and (for the very lucky) first-class rail
tickets.

http://www.thetrainline.com
http://www.classicfm.co.uk

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