August 08, 2000
Article

CAMPAIGN REVIEW: WebWord.com's Ezine Welcome Letter

SUMMARY: No summary available
Many email newsletter publishers don't want to go the
double opt-in route (sending a confirmation email to every
new opt-in subscriber which they must reply to in order to
be added to the list) because they fear it will lower their
response rates. WordWeb.com's ezine on designing Web sites
for maximum usability gets around this very cleverly by
saying three times in a row in all caps:
PLEASE BE SURE TO REPLY TO THIS MESSAGE!
right at the start of the message where you can't miss it.
Then as a nice touch to drive more traffic back to the
site, they give a list of links to their all-time most
popular articles and interviews. This welcome note is a
very clever marketing piece for a very useful site.


Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions