April 04, 2008
Article

Speaking Gig: Youth/Gen Y International Marketing Expert

SUMMARY: No summary available.
Want an expenses-paid trip to Cairo, Egypt? International Youth Hostels Association is seeking a marketing expert for their annual conference that will be held on May 20-21, 2008 at a "very nice hotel". They said to Sherpa, "The person we are looking for is one who can gently highlight to the multi-national and multi-cultural audience the new ways of youth today.”

You’d explain how a global organization would need to adapt its marketing, how similar organizations have changed to survive and become socially, culturally and environmentally relevant again. Also, you’d need to speak slowly to accommodate translators. If you’re interested, contact Robert Ralston at Rob_Ralston(at)hotmail(dot)com.

Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions