June 28, 2000
Article

Best Online Publisher Privacy Policy: Zhivago.com

SUMMARY: No summary available
Sadly, it doesn’t occur to most traditional publishers, used to asking for addressing information from new subscribers offline, that they should post a privacy policy when soliciting subscribers online. Kristin Zhivago,
publisher of Marketing Technology, is one of the few who
stands alone from the pack. ContentBiz.com applauds her
privacy policy that certainly must increase her online
subscription-offer response rates by stating, “FYI-we
NEVER share e-mail addresses with ANYONE. Never have,
never will. We'll only use your e-mail address to tell
you about new articles that we post here. I promise.”

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