June 26, 2000
Article

Campaign Review: Zzap.com's New Site

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SUMMARY: No summary available
MarketingSherpa.co.uk got an invitation from Zzap.com this week to review their ‘amazing new e-commerce site for electrical products’ produced in association with Rage Software and boasting ‘World Class Animation’. Would it have World Class Merchandising to match, we wondered? Since Zzap were claiming to have made shopping on the net ‘a piece of cake’ by ‘pushing technology to the max and bandwidth to the edge’ (uh-oh!), we simply HAD to find out...

- it’s a Flash site, so it takes centuries to load (as
you might have guessed from above brag);
- lots of clicking is needed to get to anything remotely
useful (like a navigation bar or, call us old-fashioned,
a picture of something that’s actually for sale);
- rather than make the graphics small and unobtrusive to
leave room for decent-sized product photos, they made
the product photos small and unobtrusive;
- there are links to things they don’t even sell. We
clicked on the ‘Toasters’ button, and were told ‘There
are no results for your search. Try going back to the
control [sic.] panel and try another search.’

We didn’t bother. We did, however, look for a link to
Zzap.com at zap.com (for anyone who’s ended up there by
mistake). There isn’t one.

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