| SUMMARY: This week’s chart comes to you from MarketingSherpa’s email summit, happening today in Miami. In the opening session, we spent some time looking at the challenges facing email marketing. Year after year in our email benchmark survey, the top challenge is identified as ‘Inbox clutter’ and its effect on all email communications. “Delivering on the promise of relevance to our list” comes in a distant second (17% compared to 36% for clutter). So, marketers seem to agree, but are they right? |
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