7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

Drive better results when you discover what it is about your business that customers love

You must get into the mind of your customers. This is how effective marketers generate results. It is not through becoming gurus of email, landing pages, persuasion, etc., that marketers become great. Marketers become great as they study the customer.

Optimization does not occur on the webpage, it occurs in the mind, and therefore, you must strive to get into the mind of your ideal prospect when considering your value proposition.

Seven simple (yet powerful) value prop discovery steps are outlined in this 20-page report:

• Step #1: Reviewing Data
• Step #2: Identifying the Ideal Customer
• Step #3: Identifying Value Categories
• Step #4: Testing The Value Proposition In the Channel
• Step #5: Validating the Value Proposition in the Offer Pages
• Step #6: Analyzing Results
• Step #7: Expressing Your Value Proposition Across Your Digital Properties

Download Seven Steps to Discovering Your Essential Value Proposition with Simple A/B Tests using the form below to begin improving your value proposition (and ultimately your results) today. The FREE report will instantly download, and you’ll get an email with the link as well in case you want to save it for future reading.