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MarketingSherpa Customer Satisfaction Research Study

 

For more than 15 years, MarketingSherpa has consistently found that putting the customer first leads to improved business performance. In Oct. 2016, we surveyed 2,400 customers in an extensive research study looking into customer-first marketing, which we define as:

An approach to marketing that strives for the highest degree of customer satisfaction through deep understanding of customers’ needs and wants and creating a value proposition with valuable products and services that exceed their expectations.

In this approach, the needs of the customer come before the immediate gain of a business, and customer knowledge guides product development, business and marketing decisions.

Download this 54-page report with 28 charts to learn:

  • What contributes most to a customer’s satisfaction with a company
  • Which advertising channels customers trust most when making a purchasing decision
  • What the top reasons customers unsubscribe from emails, block online ads and delete apps are

PLUS, get a bonus report with eight new charts that take a closer look at generational differences in perception of marketing and advertising channel trust.

Learn about the Survey and Top Findings

Watch Daniel Burstein, Senior Director of Editorial Content, explain the process, approach and key findings from the survey.

Get the Free Report

 

See What’s Inside

Customer First Study

 

Customer First Study

 

Customer First Study

 

Customer First Study

 

Customer First Study

 

Customer First Study

 

 

Get the full research study report

Get the free 54 page report to see all of the findings from the Customer Satisfaction Research Study. PLUS, get a bonus report that takes a closer look at generational differences in perception of marketing and advertising channel trust. 

Related Resources

education

Customer-First Education

UF graduate certification program in Communicating Value & Web Conversion

 

Customer-first Support

Increase Your Conversion Rates

Engage in a Research Project to apply customer-first optimization to your marketing funnel and increase conversion rates.

 

Articles